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How to write a clothing copy
First, extending from the wearing scene of clothing

Descriptive copy of clothes is often written about wearing scenes, but in another way, it is no longer simply listing scenes, but integrating scenes with the mood, emotion and personality of the wearer, so that it is easier to write literary sentences, and clothes also have a background color of personality.

1, # vintage twill suspenders harem pants #

If a pair of pants can accompany you up the mountain and into the sea, it should make a girl forget her boyfriend.

2.# Knitted coat with high lapels #

Only the neat coat and footsteps are not bound by weeds.

3. # Cat printed T-shirt #

One person, one cat, no one to disturb, imagine the ideal state of one's life.

4.# Bat Sleeve Jacket #

The way to feel winter is to give your body to your coat and your heart to the snow.

5.# Loose hooded trench coat #

This windbreaker is called running away from home Do you know your quirks?

6.# Asymmetric pleated plaid dress #

When people acquiesce that people wearing black are quiet, it becomes a protective color for me to refuse to socialize.

Second, find a "turning point" from the bright highlights of clothing.

Fabric, design, tailoring and other characteristics will make a dress shine. Copywriting can take advantage of this "glory", not delay, but turn, so that this feature flashes an unexpected "advantage." For example, the fabric is light and thin, and ordinary clothes will say that it is easy, breathable and comfortable to wear, but with a slight turn, it can extend to the wings of dreams and plug wings for your daydream (my example of improvisation is probably like this).

7.# Japanese vertical collar shirt #

Say goodbye to an orderly life and start by giving up an orderly shirt.

8.# Multicolor basic shirt #

Shirts that have always been unisex are printed with a 50% discount mark at the back collar. What I want to tell you is that the so-called gender definition can be completely ignored in front of aesthetics.

9.# Irregular pleated skirt with lace #

It is a hot and noisy summer outside the window, but only you know the changes of the four seasons of life.

10, # Summer short skirt shorts #

I thought I could have shorts and skirts in summer, but I never thought they would hug each other.

1 1, # lace collar cardigan #

If you feel sad, I hope the warmth of a sweater can take you away.

12, # Roman mosaic hooded sweater #

It is said that sweaters don't belong to winter. In fact, sweaters don't belong to people who surrender under the covers in winter.

13, # Japanese casual dress with vertical stripes #

More repetition, less uniqueness. Your personality is the nourishment that the world urgently needs.

14# summer denim color matching dress #

A dress dressed as a cowboy doesn't prevent me from enjoying real fun.

15, # Slice skirt #

Life without steps can't even compare with a wavy skirt.

16, # standard jeans woven with small feet #

I would rather be covered by blue than by light and heat for no reason.

Third, the small philosophy of life, distinctive clothing will understand.

It is often seen that "little philosophy" from life makes people smile. If you think about it carefully, you will find that these "little philosophies" are really clever, and they can often get good results when used in product copywriting, such as bottle copywriting and funeral copywriting, which are popular now. Clothing can also be:

17, # Solid color cotton and linen casual pants #

You can never predict where the next wave will hit, so just mind your mood and trouser legs.

18, # Simple printed shawl #

It is always those timid souls who are caught by the iron net.

19, # I-pleated skirt with wide shoulder strap #

It's not that clothes are monotonous in color. When life is boring, everything you wear is monotonous.

20.# Cotton short-sleeved T-shirt #

If you can't find something to calm yourself in your daily life, the consequence may be to become a prickly cactus.

2 1, # leggings #

The intimate relationship between people is sometimes worse than a pair of leggings.

22, # Plaid eight-point wide-leg pants #

Adhere to my black-and-white doctrine, regardless of the world.

Fourth, from the details of clothing, find the connection with daily life.

The description of details, if combined with daily life, will be much more vivid and interesting. This is especially true for clothing copywriting. We prefer to see descriptions with soul and interest in life, rather than writing colors and fabrics in an orderly way.

23.# Sky Striped Dress #

Buses, soaps, zebra crossings, fried dough sticks, and wind wrap up the whole city's flavor, and then meet unexpectedly in one place.

24.# Plaid lapel trench coat #

A trench coat interwoven with navy blue and light khaki can recognize the breath of autumn at a glance.

25.# Color striped transparent film tulle skirt #

Just like a movie, bundles of light are collected. The colors are arranged in layers, as if the light and shadow change during walking.

26, # Gradient pullover #

Like a semi-melted tricolor ice cream, 15% Australian wool is loose and soft. Wearing it is no different from digging with a spoon. A person's calories are already in it. Chocolate, peanuts and milk, please enjoy.

27, # personalized splicing lantern skirt #

After the cold, the warmth is not far away, and the lantern skirt is in bud. Goodbye is spring.

28 # diamond pullover #

Pink and purple blue, warm and cold, are for girls who occasionally want to try colors but resist turning into neon lights.