There will be some excellent golden sentences in all explosive articles to support people to continue reading. If you want to make a product famous, you need to have a golden sentence suitable for it, so that people will never forget it at first sight. Let me take you to a brief understanding of the golden sentences in the explosive articles.
1 1, you say XXXXXX, it must be XXXXXX// you say XXX, it must be.
If there is one thing in this world that can make people eat like possessed, it must be durian. To say that it is more mouth-watering than durian, it can only be-durian thousand layers.
L if there is a chance of counterattack after 90, it must be new media; If the new media is the most profitable, it must be Tik Tok.
If the best thing on a hot day is to drink beer; If there is anything better than drinking beer, it must be drinking cold beer.
2. How to ... a story
Everyone's life has all kinds of pains. He wants to get useful information to help him avoid pain and get happiness. what should he do ？ If you help him ask questions, he will be surprised: Wow, you know me, I want to see if you have an answer here!
Teacher l XX said that he had done business report counseling for 100+ Fortune 500 companies, and summed up a set of very effective methods, which helped three entrepreneurs obtain 1000000 financing.
L The main idea of the quilt seller is "The baby feels hugged, sleeps soundly and doesn't cry". He can immediately write a sentence that his mother can't help but read-"How to keep the baby from" waking up "until dawn?"
3, most people XXXX, but XXXX.
This method is like a huge magnet, attracting readers' attention, and there is almost no possibility of escape. You must read every word. Suitable for innovative products
I used to work very hard, working 18 hours a day and 7 days a week.
But it wasn't until I reduced my working hours that I made a lot of money-much less.
This opening is so attractive! You will have many questions: Why can you earn money by working less? How do you make money? Can I make money easily?
Most people are busy supporting their families all day, but they lose the opportunity to get rich.
Most couples argue about "who washes the dishes", but they don't know that humans don't need to wash the dishes long ago.
The golden sentence of the explosion is 2 1, the antonym.
Is to find two words that contrast with each other and produce strong contrast. Where there is contrast, there is prominence, which is easy to remember. Historical figures and entrepreneurs especially like to use antonyms.
King of comedy Chaplin's "Living nearby is a tragedy, and living in the distance is a comedy".
Writer Suzuki's "seemingly meaningless things are actually meaningful."
Fujita wrote in his work "Learning" that "ordinary is better than extraordinary charm".
Hammer mobile phone golden sentence copy "too beautiful, not like strength."
Tragedy and comedy, meaningless and meaningful, ordinary and extraordinary, beauty and strength, etc. , are antonyms, leaving a deep impression on readers.
2. Progressive sentence patterns
What is the function of series? From appearance to essence. That is, the latter is more important than the former, and the latter is prominent in a progressive relationship.
There is no/only sentence pattern, which is the best interpretation from appearance to essence. If you want to write insightful copy, you might as well try this progressive sentence.
There are many in our daily life, such as:
There are no inseparable couples, only mistresses who don't work hard.
There is no copy that can't be written, only laziness that goes deep into the bone marrow.
No talent, only infertility.
Another example is the classic copy of Vanke Real Estate.
No CEO, just neighbors.
For another example, I used this sentence pattern in my copywriting for the gym and wrote an insightful copywriting.
There are no beautiful clothes, only beautiful bodies.
3. Time sentence patterns
Time is a good thing, and everyone is familiar with it and sensitive. The use of time sentence forms a strong contrast between time and time, which drives readers' emotions.
For example, if the young don't work hard, the old will be sad.
This sentence has been lingering in my ear since childhood, showing how much gold it contains.
For example, if you ignore me today, I will make you unattainable tomorrow.
This most exciting golden sentence, although chicken soup, is very useful.
For example, if you don't sleep at noon, you will collapse in the afternoon.
This sentence is very close to the people and practical.
For example, last year's clothes don't match me this year.
This summer, this is undoubtedly a favorite sentence of girls.
For example, 20 this year, next year 18.
The slogan of "Belle brand soap" has also become a textbook-level classic of advertising copy.
Step 4 make sentences
Everyone has a corresponding group and each group has its own characteristics. If one or two distinctive features are summed up, readers will like them.
Like this ridiculous golden sentence.
The handsome boy is awake, and the ugly man is still sleeping.
There are many titles, and I like to use group sentences very much.
The poor only bathe, and the rich often brainwash.
Women look at looks, men look at money.
The golden lines in the movie "See you later" add a lot to the film.
Only children can tell right from wrong, and adults only look at advantages and disadvantages.
Step 5 choose sentence patterns
The biggest advantage of choosing sentence patterns is that readers have no choice but to make a choice. Find the most reasonable option among the two conditions you set.
Put up with it or get out.
Either endure it or be cruel.
Either you die or I die.
For example, the copy of valentina Juice is particularly interesting. You can drink freshly squeezed juice if it's not too much trouble. Drink Valenciana if it's convenient for you.
Either drink freshly squeezed juice or drink valensina.
For another example, the Beatles' copy says so.
You should show off your wealth and buy Rolls Royce and get rich and buy Beetles.
Another example is the advertising copy for treating hemorrhoids.
Keep the money or keep the hemorrhoids.
6. Word games
Word games are about changing the attribute of a word into another attribute. Kind of like a brain teaser. What fish can't be eaten? Wooden fish. What melon can't be eaten? Fool. What book has no words? Secretary.
For example, you must have heard a saying.
The longest road I have traveled is your routine.
Another example is the classic copy that BMW MINI is familiar with.