YY Live Broadcasting is a domestic national entertainment live broadcasting platform including music, technology, outdoor, sports and games. The monthly active users of the mobile terminal exceed 4 1 10,000, and the contracted star anchors exceed10.5 million. It was first established on the powerful communication tool platform of ——YY Voice.

YY Live has always paid attention to the full release of UGC creativity. Singing, games, chatting, DJ, storytelling and other forms of performance have their regular participants and fans. Since 20 15, YY Live has also begun to vigorously develop the content of PGU, resulting in a series of live programs, such as 193 1 female idol group, big-name Play concert, world top 100 DJ show, Jiugongju and so on.

The online live broadcast industry represented by YY is a typical embodiment of this change. Fundamentally speaking, the essence of the business model of webcasting is that viewers are willing to pay for their favorite content and anchors. The users of the live broadcast platform are mostly young users after 90. It seems normal for me to give TA a gift to show my support and satisfaction in the post-90 s generation who have never felt lack.