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The "superstar" in the eyes of foreigners is called "variety coffee" in China, which is a common problem of traffic idols.
With the return of the entertainment circle, the old faces of variety show have returned one after another. The Voice of China, Summer of the Band and Chinese Restaurant ushered in a new season.

I don't know whether the guests lack the popularity of the topic or the content of the program is weak and controversial. Most of the word-of-mouth of variety shows a trend of jumping off the street.

Netizens brainstorm and gather immortal guests such as Liu Yifei, Yang Mi, Liu Shishi, Zhao, etc., which can save the depressed ratings.

There is everything in the dream, but going back to reality and watching the variety shows being broadcast can be called a collection of fairy guests. There really is one, "this! It's hip-hop, with Abreu, Jackson Wang, Wallace Chung and Lei as star instructors.

Except Wallace Chung, all the tutors are young idols. The little baby who was not optimistic was also widely recognized after the broadcast.

Jackson Wang team, which lost many times in the middle, won with its creative scientific and technological arrangement.

In the meantime, Captain Jackson Wang said "I don't want to lose again" with a serious expression.

It is completely different from his previous antics in "Please Refrigerator" and "Echo He Tong".

Because "this! It is hip-hop, which makes many people get to know Jackson Wang again and discover his personality power concealed by the label of "Variety Coffee".

0 1

There are different opinions about the term "variety coffee". However, some media have made statistics on the stars of "Variety Cafe" in the entertainment circle for nearly ten years, and Jackson Wang is indeed on the list.

After returning to China, Jackson Wang participated in variety shows, including Hot-blooded Street Dance Troupe, Voice of Dreams, Idol Trainee, Name of Teenager and This! Is original ","Star Detective "and other programs, he participated in the variety show" More than Jia Ling "and was teased by netizens.

Not only are there many variety shows, but Jackson Wang, who has worked hard in Han Yu, is also able to "throw caution to the wind" and perform hard.

Rolling in the mire;

Anti-string women's hot dance;

Sell the image and fight to the end;

Compared with the domestic variety painting style, Jackson Wang's jokes and Hong Kong accent can only be said to be dwarfed and unable to show his genius.

But Jackson Wang's model worker spirit at least made him familiar at home.

However, passers-by are not iron powder that contributes traffic. After returning to China for several years, passers-by's knowledge of Jackson Wang has remained at a tepid level: rap and dancing, sense of variety, and good looks. Why is it not popular?

02

First of all, I believe that Jackson Wang's excellence is beyond doubt. He was born into a sports family, and his parents expected him to be a fencer.

Before becoming a Korean coach, Jackson Wang was the champion of the Asian Youth Championship, just one step away from attending the London Olympic Games. However, he changed his profession halfway. After passing the JYP rookie draft, he not only gave up the Olympic Games, but also gave up the admission to prestigious schools.

The background of athletes and ambitious people is a bright resume, and what is more noteworthy is Jackson Wang's efforts.

Although he started late, he officially made his debut as a member of got7 with the belief that "other students do ten and do one hundred by themselves".

He Jiong said that's how he spelled it, not because the company put pressure on him. I asked him, I said you worked so hard, why?

Jackson Wang said, because when I rest, others are working hard, and I will be left behind by others.

After his debut, Jackson Wang once called himself a "model worker of variety", but the outside world has always regarded variety as a shortcut to fame.

A few years ago, after starring in Variety Coffee Show, Zhang Wei got up from plagiarism and band dissolution.

Unexpectedly, variety shows are also the poison of fame. Zhang Wei was asked, "Do you still sing?" Previously, this made Zhang Wei doubt his life.

Later, at her fifth birthday party, Jackson Wang couldn't help crying because variety coffee was looked down upon.

This inner outpouring is controversial. Some people think that Jackson Wang should face the reality and support its domestic activities without making money.

Some people think it's not selling well. The singer's living space is either variety or film and television. How can he rely on the program exposure while not watching variety shows?

03

The deep reason for Jackson Wang's crying is not the rejection of diversity.

Combined with previous interviews, he likes the joy brought by variety shows, and also hopes to get together with friends to chat, get rid of the shackles of shooting and show more real effects.

What makes Jackson Wang sad is that the impression of the variety show is biased against his music.

In reality, it is also a "face". Jackson Wang is not the top in China, but he is regarded as a superstar abroad.

Jackson Wang ranked first among the top 30 Chinese singers in the United States in recent five years.

Chartmetric shows the global ranking across platforms, with Jackson Wang ranking even higher than Jay Chou.

Outside the Internet, Jackson Wang became the China star with the largest number of fans on social platforms with 6,543,800+0,400 fans.

Compared with the domestic and foreign wind reviews, Jackson Wang is in a situation of "half seawater and half flame". Some people may wonder why Jackson Wang, which is tepid at home, has become an explosion overseas.

Talking about the popularity of Jackson Wang on the Internet, there is a video that only takes a few seconds, but it is on Twitter.

In the video, Jackson Wang sipped champagne next to British singer liam payne and was labeled as a handsome guy by the whole network.

Handsome face value and proud figure. Every time Jackson Wang gets a fitness effect, you can always find foreign fans online.

Jackson Wang's personal image temperament meets the needs of advertisers.

I don't know. Industry leaders like L 'Oré al, Armani, Ray-Ban and Fidi have invited contemporary speakers from Jackson Wang.

In the fashion world, Jackson Wang is known as the "male killer", and he has also gained big coffee fans like Li Jiaqi in China. Li Jiaqi publicly stated that "I will buy whatever Jackson Wang wears".

When it comes to music, Jackson Wang thinks that his music depends on his image, but he didn't expect his music to meet European and American tastes.

Earlier, some foreign fans said they didn't understand why Jackson Wang was unpopular in China. Why didn't Jackson Wang become the producer of China New Rap? To them, Jackson Wang is a real rapper and hip-hop singer.

04

Of course, even abroad, Jackson Wang is not only familiar with "musical image". He is more like establishing a "personal brand" and becoming popular on fashion, music and social platforms.

In China, these highlights of Jackson Wang lack opportunities for performance.

The first is the musical style. Although Jackson Wang wrote Babylon, this song was also covered by HAYA in Summer of the Band 2.

But in the whole music environment, it is impossible for a song to brainwash and spread to all major platforms, nor can it be called "fire" in the true sense.

Going out of the circle is metaphysics, but propaganda can rely on people's efforts. The brokerage team can report the report card or create the phenomenon that "the singer is very popular".

But Jackson Wang doesn't seem to have invested much. Including fans, they also consider themselves "Buddhist" and lack the fighting power to compete in rice circles.

Back to variety.

There are many variety shows in the entertainment circle, and idols are mass-produced, but the public aesthetic still prefers "stars with attitude and breaking the rules" to those who blindly follow the rules.

"Fire is not a bad thing, but only if you know what your first job is."

This sentence comes from Liang Bo. Liang Bo loves music. Although he has repeatedly reported his experience of leaving thousands of miles away, the outside world still regards him as a young version of Dou Wei.

The "variety coffee" that laughs all day is easy to be looked down upon, and serious musicians are appreciated.

However, Liang Bo later stood up and clarified that he was also a "normal person who needed fame and fortune".

However, by comparing the debut paths of Jackson Wang and Liang Bo, we can feel the influence of "identity orientation" on singers.

As a Korean singer, Jackson Wang's debut position is the idol of boys and girls.

Beautiful and perfect appearance, both singing and dancing talent, 365 days of powder all over the world, little time to precipitate.

This may also create a popular genre, but it is not so easy to sing a touching work.

Combining the above factors, we can better understand the situation in Jackson Wang. It is human nature that young people cry in the middle of the night and idols collapse in front of bottlenecks.

But no matter ordinary people or idols, they must go through the road of their own choice and cry. Fortunately, Jackson Wang clearly realized this. After crying at the past birthday party, he also said, "I am really tired, but whoever is not tired can only move on."

05

Excellence and hard work are the sharp weapons of circle powder. But it is not the key to getting rid of fan filters and idol singers being widely recognized by the public.

The process of hard work belongs to oneself, and the key lies in whether the works and results can attract public attention.

The entertainment circle is changing rapidly and the public's attention is limited. If singers frequently participate in music-related programs, how can they blame the soul of the audience and ask, "Do you still sing?"

Of course, Jackson Wang, who looks like a variety coffee, didn't win even in the first-line competition in the variety circle, and the final exposure effect was not directly proportional to the number of variety shows he participated in.

Because of the limited schedule, Wang Jia Dordo appeared as phreak. Even if the domestic stage is open, he may choose a combination company, even if he returns to the Korean stage to sit on the bench.

After six years of debut, I am still limited by the brokerage company of Hanyu Circle. This external reason also makes Jackson Wang's popularity in the entertainment circle limited.

Can Jackson Wang become popular in the entertainment circle in the future? The answer is unknown. Use chicken soup for the soul to describe: "Life is like chocolate, you never know what you're going to get."

However, rather than being popular, perhaps getting closer to his ideal step by step is the direction that Jackson Wang expects to work harder.

Li Jian's understanding of "red" can also inspire young singers:

"Red is just that people pay more attention to it for a period of time. The key is to pay attention to what it can bring to everyone, whether it is useful inspiration or an event that can be discussed. This is the social value it deserves. "