Animation design is to cultivate students' artistic beauty, rational thinking and creative appreciation ability through professional study of modern artistic concepts and practice of modern artistic ability; Can use three-dimensional animation software tools to create three-dimensional film and television animation art works, and can independently complete animation design, animation editing, animation creation and other creative tasks. Cultivate high-quality and professional talents in the field of film and television animation.
prospect
As an ancient and emerging industry, animation industry is rapidly starting and developing in China. It is ancient because the shadow play thousands of years ago is already an ancient animation; It is young because the new animation media in the 2nd/kloc-0th century has just developed, and the development of animation industries in different countries in developing countries has been hindered, which is more obvious in China. The prospect of animation design is very good. Judging from the market demand in China, the domestic animation and game industry has unlimited business opportunities. According to expert analysis, animation games have become the most popular part of people's leisure and entertainment in today's society. With the application of high technology, the animation and game industry has brought people more colorful interactive entertainment experiences, and has gradually become an inseparable and important part of people's lives, and is known as a sunrise industry that will never be outdated. A survey by Yipin Witkey shows that the animation and game industry is developing rapidly, and the talent gap in China has reached 600,000. Among them, middle and senior talents, such as 2D animators, 3D animators, especially Maya animators, are all white, and people with real skills are hard to find. The main reason for the shortage of animation talents lies in the serious disconnect between higher education and market demand. According to the latest ranking of the top ten popularity in the workplace released by ChinaHR. Com, the animation game designer has become the most sought-after position, and the salary of the animation game industry is also rising. The average monthly salary has exceeded 5,000, and the probation salary is generally above 3,000. Middle-and senior-level talents are extremely scarce, with a monthly salary of nearly 10,000 and a maximum annual salary of 300,000.
However, for many people in China, they probably grew up watching Altman. With Rukawa Kaede's action, they learned about basketball, and football boys set off a football craze. While lamenting the happiness of childhood, we should also feel deeply worried. Because the design of these cartoons is done abroad, among which Japan, South Korea and the United States account for a large part. In this case, in order to better enter this country, many foreign animations began to use China as their animation processing factory, so that China only made the least profit. So this situation is very dangerous for the development of animation industry in China. If we can't transform animation in time, it will be difficult to make a difference in the development of animation.
With the support and promotion of the Ministry of Culture, the State Administration of Radio, Film and Television and the General Administration of Press and Publication, China's cultural and creative industries have developed rapidly and achieved good results. Cultural and creative industrial parks have sprung up all over the country. With the government of China attaching importance to cultural and creative industries, cultural and creative industries will tap trillions of market potential.
On February 20 12, the Ministry of Culture issued the "Twelfth Five-Year Multiplication Plan for Cultural Industries", which regarded the creative design industry as one of the eleven key industries to be developed during the Twelfth Five-Year Plan period of the cultural system, and defined the main measures such as invigorating the creative design market, cultivating and expanding leading creative design enterprises, building creative design industry incubators, and other policy support means such as protecting intellectual property rights of creative design and cultivating creative design industry talents. In the selection and naming of national cultural industry demonstration bases, the Ministry of Culture actively pays attention to creative design and cultural enterprises, and awards a number of cultural enterprises with strong innovation ability and rich creative culture connotation the title of "National Cultural Industry Demonstration Base", encouraging them to play a leading and exemplary role, and guiding and promoting the accelerated development of cultural and creative industries.
Animation design
Film and television animation industry is a new industry in China, and there is a shortage of talents. The film and television animation talents who graduate every year simply cannot meet the huge talent gap in the film and television animation market. According to statistics, there are less than 8,000 talents in China's animation industry, and the total number of cartoons produced each year is less than 20,000 minutes. The heads of some game and animation production units said that if something decent could be made on the computer immediately, they would welcome it, regardless of the qualifications of the candidates. It can be seen that there is a huge talent gap in film and television animation, and the key lies in whether the candidates can produce qualified film and television animation works. The salary status of 3D animation, film animation and other related employees, the monthly salary increases with the growth of technology. In the film and television animation industry, the monthly salary is generally 1000 yuan. Proficient, in addition to a fixed monthly salary, 3D animation, film and television animation projects generally have a commission, and there are additional rewards at the end of the year. In the 3D animation and film animation industries, the monthly salary of intermediate technicians is generally four or five thousand yuan, and the better one is seven or eight thousand yuan.
If you know the pre-planning and master the skilled production technology, you can even get an annual salary of 300 thousand yuan. Judging from the salary situation, the highest income of 3D animation, film and television animation industry is concentrated in coastal areas such as Shenzhen and Shanghai. It is normal for 3D animation creators to earn 10,000 yuan a month, while those who are purely engaged in technical work earn at least 3,000 yuan a month. The salaries of film and television producers are mostly piecework wages. A skilled animator, the average monthly salary is around 4,000 to 5,000 yuan, and the highest can reach 20,000 yuan. As long as the ability is achieved, it is not only a dream for talents in film and television animation to get high salaries.
Learning animation design basically doesn't need any foundation. Only the original painting direction needs some art foundation, and nothing else is needed. They all use a certain software to do three-dimensional effects, such as Avatar, 20 12, Resident Evil and so on.
So the prospect of animation design is very optimistic, and it is also a very popular industry in recent years. It can be said that the potential of animation design is sustainable. As far as our demand for animation design talents in 20 12 years is concerned, according to relevant data records, there may be a big shortage of animation talents in China in the past decade, so this industry will be a big industry without development in the next few years or even more than ten years.
Animation features
Animation industry has the following three characteristics: First, high investment, high profit and high risk. As a capital-intensive industry, there is a great demand for creativity and creation of animation images in the early stage. The source industry development of these industrial chains affects market share. Good creativity and animation image creation have artistic appeal and continuous impact, which can lock the eyes of consumers and obtain high profits. On the other hand, it will lose the market, and the initial investment will fall short, which constitutes a huge business risk. Second, it is closely integrated with science and technology and has a high demand for talents.
Animation design picture
Animation &; Comic) is the product of the development of network and digital technology. The creation of animation works needs more technical support. At the same time, there is a great demand for comprehensive talents who knows both art and technology. In addition to the creative and technical talents in the early stage, the production and sales of derivative products in the later stage also need marketing planning talents and other related industry talents. Third, there are many derivative products and the marketing cycle is long. There are many derivative products in the animation industry. In order to obtain rich profits, the marketing cycle of the whole industry chain becomes longer.
As a branch of plastic arts, cartoon is deeply loved by people all over the world. From Mickey Mouse and Donald Duck in Disney's early days, from The Lion King adapted from Shakespeare's famous plays to The Paper Man and Toy Story of Pixar, from Saints with strong Japanese culture to Spirited Away admired by audiences all over the world, from classic hand-drawn animation in 1960s to Lotus Lantern with a lot of computer special effects, all these are vivid and vivid.
In recent years, with the increasing diversification of popular art and entertainment and the continuous innovation of digital special effects technology, animation culture has begun to prosper and leap, and new animation forms such as FLASH animation, 3D animation and holographic animation have emerged, which have become the mainstream cultural forms in different countries and regions. The animation industry, represented by comics, cartoons, games and multimedia content products, has rapidly improved its position in the global economy and has gradually become a pillar industry after the software industry. Until 20 13, it has become an important pillar industry in many developed countries. 2 1 century, animation industry will surely become one of the leading industries leading the overall development of the world knowledge economy.