1. Famous Spokesperson: Lipton Tea adopts celebrity endorsements all over the world, which helps to increase brand awareness and loyalty. World Cup soccer star CristianoRonaldo is one of its spokespersons. In addition, there are many famous figures, including South Korean women's team SNSD, South Korean men's team SuperJunior and Liu Shishi.

2. Social media: Lipton Tea uses social media to strengthen brand marketing, allowing consumers to easily interact with brands and share experiences and favorite tastes. Lipton opened official accounts on social media such as Facebook, Twitter and Instagram, constantly updating brand information and attracting more attention and love from young consumers.

3. Advertising: Lipton Tea actively participates in advertising, including TV advertisements, posters, outdoor advertisements and exhibitions. And strengthen the brand awareness and influence among consumers through publicity and marketing activities.

4. Product diversity: One of Lipton Tea's marketing strategies is to constantly introduce products with new tastes, which are matched with multi-cultures and hobbies to meet the increasingly diverse taste needs of consumers.

5. Product experience: Lipton Tea will also provide tasting or limited-time promotion in supermarkets or other retail stores to promote its products. Tea tasting parties are held regularly to let consumers walk into the kitchen, and intimacy and brand loyalty can also be improved.