Victoria's Secret (abbreviation: Victoria's Secret, English: Victoria's Secret) is the largest retail chain of women's clothing in the United States, mainly engaged in underwear, swimwear and so on. The brand's annual show "Victoria's Secret Fashion Show" is also one of the hottest fashion shows in the world.
Brand products include women's underwear, bras, underwear, swimwear, casual women's wear, women's shoes, cosmetics and various supporting clothing, luxury shorts, perfume cosmetics and related books. It is one of the most famous and sexy underwear brands in the world.
The first Victoria's secret store.
From 65438 to 0977, Roy Raymond, a graduate of Stanford School of Economics, founded Victoria's Secret in San Francisco, California. He felt embarrassed to buy underwear for his wife in public. So he opened his first store in Stanford Shopping Center, and soon added a mail order catalog and three stores. This shop aims to create a comfortable shopping environment for men.
Victoria's Secret was originally a small shop selling underwear, pajamas and women's home decorations. It is said that in the Victorian era, women's clothes were tightly folded, and the secrets under skirts naturally aroused people's curiosity and prying desire. With this concept, the founders wanted their shops and products to reflect the boudoir scene in Victorian times, so they named their brand Victoria's Secret.
Wexner, with its outstanding taste and keen business sense, has positioned its brand at teenagers, especially young women.
As a brand of women's underwear, the name Victoria's Secret is undoubtedly successful. Under the limited guidance, it aroused the infinite reverie of future generations, provided space for shaping the mystery and nobility of products, and became synonymous with mystery, charm, luxury and connivance. She leads not only fashion, but also an attitude towards life. Victoria's secret brand has always advocated "put on your lines, put on your charm and put on your secret scenery".