You know, it is meaningless if there is no directory clicked by users. Therefore, if there are many useless directories on the website, they need to be changed and deleted. For websites that have been designed, you can cooperate with Baidu webmaster tools to query relevant data, such as heat maps in the catalogue. And you have to get rid of useless directories and replace them with directories that are beneficial to users and that users need.

2. When designing a website, you need to flatten the directory.

The maximum internal and external link structure of directory design should not exceed three layers; Too many deep-seated directory designs are not only bad for the collection of website content and spider crawling, but also bad for the user experience; Generally speaking, the purpose of flat design is to make it easier for search engines to include website content.

3. When designing the directory, do everything possible to avoid the dual navigation mode.

Dual navigation mode is often introduced and recommended in many SEO optimization related books in the past. In essence, this model is a wrong recommendation. This model is only suitable for large websites, because there are too many contents, too much user traffic and too fine classification. But if there is a small station, you must not do this mode (for example, we occasionally find that some enterprise stations are also like this, which is completely misleading and makes it more difficult for users to find their own things). We need.

4. If there are few product categories on the website, generally don't do too much catalog classification.

Reducing the useless classification of website directories is conducive to the healthy "slimming" of the website, which will not only make the website more beautiful, but also make it easier for users of the website to find what they want, make the website look cleaner and the overall user experience better; At the same time, for some websites, it can also improve the running speed of the website, expand users' vision of the homepage, let users see most of the contents of the homepage at the first time, and save users the cost of searching the entire website directory (many users don't have the patience). So remember, the more classified the website, the better, and the more complicated it is, the harder it is to find.

5. Small websites such as enterprise stations do not recommend left navigation and drop-down boxes.

The reason for this is that there are only dozens or even fewer products on corporate websites, and nine of the ten products on the left navigation are very few. Because of this, we don't need to do anything that hurts the user experience in order to cater to search engines. This will make the user's impression of the website greatly discounted after clicking several times and jump out. When we find that a large number of users don't like this website, will your original search engine like it? Similarly, the drop-down box allows users to click on content that can be seen and presented at once. Why do users click twice?

6. Medical websites do not recommend three-column directories.

Three-column directories are mostly useless, which is not conducive to ranking, but will make the ranking lower. At present, it is found that a large number of medical websites imitate some well-known websites, and the overall design, production and even colors imitate websites such as 39 Health Network. This blind imitation will only push the website to the abyss. Because every website is different.

The above points are aimed at the common situation of website directory construction, and for some special websites, no matter how you design your directory, you should always consider one of the most important things: whether the directory you design is beneficial to users, we should always stand from this perspective, if it can be simplified, it will be simplified, so that users can directly present it with fewer clicks, rather than designing it too deeply. Only in this way, your website directory can really be done well, which is in line with the user experience and is more conducive to SEO optimization and website ranking.