From the data analysis given by Suning 6 18 Battle Report and Suning Wukong List, it seems that we can get a glimpse of the mystery of the development of smart home appliances today.
"Lazy" economy? Sweeping, dragging and washing integrated robot becomes the champion of "overlord screen"
According to Suning's Wukong list of household appliances, the first place in sales volume and sales volume is Cobos sweeping robot. The best seller is the sweeping, dragging and washing machine that young people like best now.
The popularity of Cobos is related to the activities provided by the brand on Suning.
During the promotion period of 6 18 this year, you can buy Cobos products in Suning, and you can save 900 yuan at the highest. Super discounts have caused the sales of sweeping robots to soar. The total war report of Suning 6 18 also shows that the sales of intelligent floor washers have increased by more than 1 100%.
Interestingly, as can be seen from the list, portable vacuum cleaners are far more popular than bucket vacuum cleaners. It seems that people buy products now, not only to pursue intelligence and complete functions, but also to pursue compactness and portability without occupying space.
Love yourself! Health appliances become the new favorite of 6 18.
Healthy home appliances have also become the main products of home appliance enterprises this year.
According to the statistics of Suning 6 18, during this year's promotion period, the turnover of washing machines with drying and sterilization function increased by 274%, and the turnover of refrigerators with clean taste and antibacterial function increased by 19 1%.
This trend of consumption choice may also be related to the epidemic situation.
The development of COVID-19 epidemic has changed our lives to some extent. Masks and portable hand sanitizers have almost become a must for everyone to go out. It seems that it is not difficult to understand why washing machines with the function of "drying and sterilization" have become the new favorite of more people.
This data also tells us that in the future, frequency conversion, intelligence and health will definitely be the new direction of the development of the white electricity industry.
Look for it Gold service helps sales.
The annual 6 18 year-end promotion is not only a test of the performance and activity of major brands, but also a big test of logistics, after-sales and service.
Fortunately, Suning Logistics has provided strong support for the vast number of merchants with the potential of smart supply chain driven by technology and data, and brought the ultimate service experience to consumers.
Total War News shows that during this year's promotion period, the shipment volume of Suning Yuncang increased five times compared with the same period of last year, and 95% of the districts and counties in the country achieved half-day delivery and same-day delivery, with a 24-hour delivery completion rate of 98%.
"Promotion will not slow down and service will not be discounted" is Suning's service promise, which is also the reason why more and more consumers look for Suning during the promotion period.
Relying on the advantages of service network all over the country, Suning will bring more surprises to consumers in the future.