1 contents of the plan and business letter of the slimming restaurant:
First, an overview of fast food restaurants
Second, the business objectives
Third, the market analysis
Fourth, business plan.
Verb (abbreviation of verb) personnel plan
Intransitive verb sales plan
Seven. financial plan
Eight. appendix
First, an overview of fast food restaurants
1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.
2. Urban fast food restaurant is located in the commercial pedestrian street of Weihai Road. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.
The owners of urban fast food restaurants are restaurant managers and chefs, all of whom have 6 years of catering experience. With our wisdom, talent and dedication to the cause, they will definitely lead the way in this industry.
4. Our store needs () million yuan of venture capital, of which () million yuan has been raised and the remaining () million yuan has been loaned to the bank.
Detailed Business Plan of Fast Food Restaurant (2)
Second, the business objectives
1. Because it is located in the commercial street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost 1 year.
2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.
Third, the market analysis
1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in Weihai Road commercial pedestrian street, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors:
There are four competitors in the vicinity of fast food restaurants in urban areas, including 1, and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. ? Fast food restaurants operate both Chinese food and western food, which are more expensive and have few customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched? Good quality and low price? And other marketing strategies, and strive to occupy a place in the fierce market competition.
Fourth, business plan.
1. Fast food restaurants are mainly for the public, so the price of vegetables is not too high, which is low.
2. Vigorously develop convenient snacks, with a wide variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.
3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.
Be ready to develop new products at any time to meet the changing market demand. For example, what are the goals for this year? Delivery home? Service.
5. business hours: early? It's late
6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.
Detailed Business Plan of Fast Food Restaurant (3)
Verb (abbreviation of verb) personnel plan
1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:
1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.
Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.
2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).
2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and learn labor discipline and various rules and regulations.
3) Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.
Intransitive verb sales plan
1. Conduct a series of publicity work before opening to introduce our store to consumers? Good quality and low price? Sales strategy, and will issue questionnaires to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. Those who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.
4. A gift certificate with a monthly consumption of 100 yuan 10 yuan, a gift certificate from 200 yuan to 20 yuan, and so on.
Detailed Business Plan of Fast Food Restaurant (4)
Seven. financial plan
All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.
Our fixed assets are () ten thousand yuan.
Desk and chair () cover
Business area () square meters
Refrigerator (table)
Some stoves
Detailed Business Plan of Fast Food Restaurant (5)
Two, the food production and operation process must meet the following hygiene requirements:
(a) keep the internal and external environment clean and tidy, and take measures to eliminate harmful insects such as flies, rats and cockroaches and their breeding conditions.
(2) Food production and marketing enterprises shall have factory premises for processing, handling, packaging and storing food raw materials suitable for the variety and quantity of products.
(3) There should be corresponding facilities such as disinfection, dressing, washing, sorting, lighting, ventilation, anti-corrosion, dust prevention, fly prevention, rat prevention, washing, sewage discharge and garbage and waste storage.
(four) the introduction of equipment and technological process should be reasonable, to prevent cross-contamination between the food to be processed and the directly imported food, and between the raw materials and the finished products, and the food should not be exposed to toxic and unclean substances.
(5) Tableware, drinking utensils and containers for direct food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use.
(6) The conditions of containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe and harmless, kept clean and prevented from food pollution.
(seven) the food for direct entrance should be packaged in small packages or non-toxic and clean packaging materials.
(eight) food production and sales personnel should always maintain personal hygiene, and must wash their hands and wear clean work clothes when producing and selling food; When selling directly imported food, sales tools must be used.
(9) Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state.
(10) The detergents and disinfectants used shall be safe and harmless to human body. Three, prohibit the production and operation of food:
(a) corruption, rancidity, mildew, moth-eaten, unclean, mixed with foreign objects or other sensory abnormalities, which may be harmful to human health.
(2) containing or contaminated by toxic or harmful substances, which may be harmful to human body.
(3) The content of pathogenic parasites, microorganisms or biotoxins exceeds the national standard.
(four) meat and its products that have not passed the medical and health inspection or inspection.
(5) Birds, mammals, aquatic animals, etc. And articles about their deaths due to illness, poisoning or unknown causes.
(six) the container packaging is unclean, seriously damaged or the means of transport is unclean, resulting in pollution.
(seven) doping, adulteration, forgery, affecting nutrition and hygiene.
(8) Processing non-food raw materials, adding non-food chemicals or treating non-food as food. Others do not meet the food hygiene standards and hygiene requirements.
Four, accept the food hygiene supervision and inspection of the polar health department on schedule.
menu
Address of fast food restaurant: Commercial Pedestrian Street, Weihai Road
Contact number
Business hours of fast food restaurants;
Fast food restaurants offer all kinds of food.
2) What is the daily working capital?
(Mainly used for emergency and temporary procurement)
3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.
Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of food and try to keep the lowest price.
Eight. appendix
Appendix 1 legal requirements
In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming the human body, safeguard people's health and enhance people's physique, the requirements of relevant national and local laws and regulations are strictly observed as follows:
First, food production and marketing enterprises and food vendors must first obtain health permits issued by the administrative department of health before they can apply to the administrative department for industry and commerce for registration. Those who have not obtained the hygiene license shall not engage in food production and business activities.
Food producers and business operators shall not forge, alter or lend hygiene licenses.
Book II Planning and Entrepreneurship of Diet Restaurant 1. Restaurant name: XXXXX. Description of naming rules: low-key, simple, easy to remember, distinctive (the characteristic here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. What is the current booking form? XXXX restaurant? Or? XXXX？
Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.
3. Estimated restaurant area: 280 ~ 350 square meters.
Fourth, the target city: Guangzhou
Five, site selection requirements:
1. There must be at least one medium-sized residential area around 1, and there should be a certain number of floating population around, which should be the target area for white-collar workers or renting houses;
2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;
3. Rent should not exceed 60 yuan/m2, and 40 yuan/m2 is the best. It is better to have 1 floor with 10M2 approach pavement, and the main business area is on the second floor;
4. The restaurant itself needs to have the ability to park 7 ~ 10 family cars, or there is a parking lot not exceeding 200M nearby.
Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.
6. Dining room layout requirements: The hall is required to have 12 ~ 15 4 tables, 4 tables for 10, and 4 ~ 5 boxes with 16 square meters (4*4M specifications). (But it depends on the layout of the store. )
Seven, restaurant opening budget:
1. Rent: buy two and get one free, calculated at 300 square meters, and the estimated 50 yuan per square meter should be paid in one lump sum, 45,000 yuan; Different areas, in any case, can not exceed 50 thousand.
2. Decoration design fee: 800 yuan.
3, decoration costs: a, the exterior decoration of the facade can highlight the characteristics, conspicuous, but not exaggerated cost is X yuan; B, the interior hall decoration style is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after decoration, and the cost is X yuan; C, the kitchen area is 40 square meters, and the decoration emphasizes sewage and ventilation, and the cost is X yuan; D. There are two toilets, the men's toilet 1, 5 square meters, and the women's toilet 1 square meter, which need ventilation. Others have no special needs, and the decoration is X yuan. Buy your own materials, and the total amount is estimated to be 80,000.
4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is estimated to be 60,000 yuan.
5. Cost of purchasing household appliances: A, three 5P air conditioners, four small 1P air conditioners in the box, RMB * * * (central air conditioners can also be used); B, ten ceiling fans or wall fans, * * * 3,000 yuan, c, two refrigerators, two freezers and a disinfection cabinet, that is, 654.38+0,000 yuan; D, kitchen utensils, ***4. 50,000 yuan; E, table and stool, ***5000 yuan; F, others (please see the list), * * * 2000 yuan, g. Automatic washing machine 1 set, 1000 yuan.
6. Other unforeseen expenses, 2000 yuan.
Eight, restaurant decoration style description:
1, the facade decoration requirements are conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.
2. Description of the hall: a. Square tables and benches in log color are used for tables and benches, or large and small round tables with strong appearance are used, and better beige tablecloths are spread on the large and small round tables; B. The original column walls and halls below 1㎡ adopt dark ceramic tiles, and the self-supporting columns in the hall are mainly dark, which plays a decorative role. Tianhua board is not completely decorated, but uses spotlights. Above the spotlights, the Tianhua board is black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea, which is actually based on the final design.
The decoration of the box is the same as that of the hall.
4. Other requirements are not special.
Nine, staffing:
1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes and vegetables, 1 cleaning personnel, 1 cleaning/selecting personnel.
2. Box: 5 boxes, 5 waiters,
3. Hall: 5 people, every four tables 1.
4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.
X. breakdown of operating expenses:
1. Property management fee: no more than 2 yuan/month per square meter, and 300 M2*** is 600 yuan/month.
2. Sewage charges: 600 yuan/month.
3. Water and electricity costs Fuel costs: 4,000 yuan/month for water and electricity and 2,000 yuan/month for fuel (business will be better if there is more fuel temporarily).
4. Personnel expenses: a. Salary: chef 1.800 yuan/month, assistant chef 1.400 yuan/month, others 1.000 yuan/month, * *1.800 *1. B. Accommodation and catering expenses: Accommodation expenses are 2,000 yuan/month, catering expenses are 200 yuan/person/month, * * *18 * 200 = 3,600 yuan/month.
5. Depreciation expense:
6. Raw materials: A. Raw materials, * * * yuan/week
7. Other unforeseen expenses: 1000 yuan/month.
XI。 Description of dishes:
1, adhere to two characteristics: a. green and healthy food; B: About 30% of the authentic peasant flavor in eastern Hunan is not available in ordinary Hunan restaurants.
2. Insist on launching new dishes: a. Constantly launch new dishes, 2 new dishes per month; B, change dishes with the seasons.
3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at 35~60 yuan per capita.
Generally speaking, with farmers' characteristics and green health as selling points, different dishes can get higher prices and higher profits.
Twelve. Direct cost estimation:
Direct costs mainly include oil, salt, various condiments and raw materials that make up dishes.
1, the cost of special dishes (top products) is controlled at 50%.
2, mid-range, but generally rare in Hunan restaurants, the cost control is less than 40% in the country.
3, mid-range common cost control within 60%.
4, low-grade common dishes are controlled within 30%, mainly vegetables.
On the premise of not changing the quality of dishes, reduce the direct finished products.
Thirteen. Final cost accounting:
1. Opening expenses (unit: RMB):
Expense category amount
rent
Design 800
decorate
Certification fee
Procurement of large electrical appliances
kitchenware
Tables and stools 5000
The cost of purchasing other electrical appliances is 2000.
Other 2000
total
2. Accounting expenses at the end of each month (unit: yuan):
personal expenses
Property fee 600
Sewage charges in 600 yuan
Hydropower fuel 6000
raw material
Other 2000
house rent
total
3. Need to prepare funds:
Opening expenses+expenses incurred in two months =
4. Survival turnover rate:
Survival business RMB/month, equivalent to an average of 2000 yuan per day.
5. Minimum guaranteed turnover:
Store manager's fee (my fee), depreciation fee (calculated by 5 years), fixed investment of monthly fee and bank interest rate (calculated by 3%): ++4830+* 0.03 = yuan/month.
Fourteen Other questions:
According to the plan, renting a house requires the landlord to provide three months rent-free period. Handle all kinds of business-related documents in the first month, prepare for decoration in the second month, and prepare for opening related matters in the third month.
Book III Planning and Entrepreneurship of Diet Restaurants I. Market Prospects
Under the background of sustained high-speed economic development and active catering market in China, popular catering has become the main market of catering industry in China, and the core competitiveness of enterprises has changed to be determined by catering brands. Chain development will become the main mode of enterprise expansion. At the same time, independent cuisine, management and service innovation are becoming the central link of the sound and rapid development of the catering industry, and standardization will be the basic requirement for the sound and rapid development of the catering industry in China. Therefore, it is a good choice to develop the chain catering industry model in order to gain a foothold in the unpredictable market. An optimistic judgment on the influence of the current economic development situation on the development of chain catering industry is helpful for chain catering enterprises to constantly adjust their development strategies according to the external environment and their own conditions and gradually realize the optimal development model.
Second, the store profile
Our restaurant belongs to the catering service industry, which mainly provides Chinese lunch and dinner, including all kinds of special stews and snacks from all over the country. It is absolutely delicious and nutritious. Warm home is located in Student Street of Fujian Normal University. The main source of customers is students. The store was founded as a middle and low-grade restaurant, and will gradually develop into a China restaurant chain similar to KFC and McDonald's in the future. Warm home management team by? The team consists of three people, one chef (experienced and skilled) and two waiters. Being unconventional and enterprising is the characteristic of our team. Innovation, sureness, hard work and endeavor are the corporate culture of our store, which is the fusion of perceptual knowledge and rational analysis.
As a newly established dynamic group, we will face fierce market competition, and whether we can accurately and effectively find new breakthrough points and highlights in the catering industry will be the key to our successful profitability. Because of this, our store chooses nutritious catering, unique design and excellent service as the starting point, and introduces the concept of tonic stew and door-to-door service, so that every consumer can experience the warmth of home while getting high nutrition.
Operating purposes and objectives of Sanmen Store
The catering management concept and purpose of Warm House is that customers are the highest and customers are the most important, which is what we always uphold? The customer is always right? This basic principle is committed to improving the quality of service and creating a home-like warmth for customers. Warm Home strives to gain a foothold in Student Street of Normal University in 20 1 1, and opens a branch next to the school in the university town according to the operating profit, and finally occupies a certain share in the catering industry in the university town.
Four concrete steps to open a shop
1 Budget evaluation and fund preparation
2 Store address selection: Student Street, Fujian Normal University
Store decoration: unusual, reflecting the warmth of home, soft lighting.
Buy shop equipment: buy plates, cookers, tables, chairs and lamps.
Recruitment of shop assistants: Recruitment of chefs and waiters.
6. Opening a store: it will be opened in October11May, and it will be promoted at a 10% discount within two days of opening, so as to improve the reputation.
7 normal business
Five marketing strategies
Pre-publicity:
1 network marketing: promote marketing through QQ alumni and blog websites.
2 advertising marketing (leaflets): distributing leaflets
Word-of-mouth marketing: through classmates around or customers who have tasted it.
On the first day of business, you can get a free 20 yuan card once you buy it.
Support student activities and sponsor banners.
Business:
1, pay attention to the relationship management with customers (remember the names and tastes of big customers and communicate with them more);
2. Incentive measures: redemption of points for gifts;
3. Close the distance with students, and organize activities (such as gourmet Xiu Xiu) in cooperation with students' related activities.
4. Pay attention to quality service and promote word-of-mouth marketing.
5. Try to sell membership cards, each 10 yuan.
Membership card:
All customers who buy this card will get a discount of 10% when spending, and they can get spending points. When they accumulate a certain score, they can exchange gifts.
Six, restaurant management structure
Store manager and cashier 1, chef 1, waiter 3.
The operation concept focuses on the following points:
Cultural characteristics: health care and humanistic care.
Product features: rich in nutrition, with hometown characteristics.
Service features: touching service
Environmental characteristics: warmth
Seven. market analysis
Market demand analysis of 1
With the rapid development of China's national economy, the living standards of residents are getting higher and higher, the demand for catering consumption is increasing, and the turnover has maintained a strong growth momentum. According to statistics, in the past five years, China's catering industry has grown at an annual rate of about 18%, which is about twice the growth rate of GDP. It can be said that the whole catering market is developing well. Due to the large population and the sustained and rapid economic development in China, there are many problems in China. People eat for the sky? Under this cultural background, China has become the largest catering market in the world.
There are more than 30,000 students in Qishan Campus of Fujian Normal University. Coupled with the rapid economic development, it has a huge catering market. In the past, college students only pursued a kind of material food and clothing, not a comprehensive nutrition. Nowadays, many college students pursue nutrition as well as food and clothing, so nutrition should be a huge market. Because most college students are studying abroad, coupled with the pressure of the real society, it is inevitable to be homesick, and the nutrition supplement and stew provided by warm home catering can just meet the material and emotional needs of modern college students.
2 analysis of market competitors
There are about 40 restaurants in Student Street of Fujian Normal University, among which 14, others are small fast food restaurants or food stalls. Business in all restaurants is booming, and the owners have a lot of operating income. On the surface, warm homes are under great pressure to enter this market. But when you think about it, this is not the case. In the past, college students ate out of school for the sake of being quick, cheap and fun, but with the improvement of health awareness, many college students pursued eating in high-quality and hygienic catering service shops. In addition, the service quality of restaurants in Student Street is not very good at present, and the dining environment is crowded and messy. The most important thing is that they only provide material enjoyment, ignoring the spiritual pursuit of customers. Warm homes provide high sanitary conditions and services like home, which can meet this market demand and should be able to occupy a place in the fierce market competition in Student Street.
Eight. financial analysis
1. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 19600 yuan (4,000 yuan for venue rental, 4,000 yuan for application for catering hygiene license and other documents, and 5,000 yuan for storefront decoration).
2 Pre-publicity: 1000 sponsorship banners from 200 yuan, 150 yuan and 200 100 cards.
3. The cost (month) of the operation stage includes:
Employee salary: the chef's monthly salary is 4000 yuan.
3 Attendant 3* 1500 yuan
Store Manager and Counter 1500 yuan
Material procurement cost: RMB 15000 per month.
Water and electricity fuel fee: 500 yuan
4 daily financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined, the daily turnover is roughly estimated to be about 800 yuan, and the loss rate is 30%, from which the payback period of investment can be calculated to be about three months.
Nine. market risk
The market is constantly changing, so we must consider the risks of the market, and there are no following risks:
(1) In the development stage of this project, similar restaurants may open in the market at the same time.
(2) When prices rise, it is not easy to rise.
(3) The turnover rate is not high
X. countermeasures
L, we focus on local hometown special nutrition, and create a warm family atmosphere.
2, strict management, regular training of personnel, to create a moving service.
3. Encourage customers to give positive feedback and make real-time adjustments.
4, student recommendation, menu renovation