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Features of Illustration Posters-What is Illustration?
The characteristics of Shen Yuanyuan's illustration 1. Plane illustration

. Graphic illustration is more general, because it is simple and intuitive, which weakens the details and perspective, and the recognition and accessibility are relatively faster, which meets the aesthetic requirements of young people for cuteness and cuteness, and is the easiest technique to make the picture show the overall effect; Usually, regular geometric figures or irregular vector figures are used to retain the original recognition form of the object, and with large color blocks, simple figures are used to make the main form more abstract or simplified, which has a wide range of Applications, such as posters, packaging, banner, app splash screen, game interface and so on.

2. Gradient illustrations.

Gradient illustrations are characterized by a large number of gradient techniques with low saturation, and the colors are generally similar; Its rich and delicate details, realistic picture style and steady visual atmosphere make the picture have great visual impact and layering. Among them, gradient illustration is subdivided into two-color gradient, translucent gradient, grid gradient, gradient blur and other forms.

3.MBE illustration

. This illustration style is characterized by simplicity, roundness and cuteness. Generally, there are design styles of extra-thick dark lines, Q cartoon images, round lines and vector lines+surfaces. The overall tone is fresh and lovely, which is generally used to remind icons and blank interfaces.

4. Texture illustrations.

Texture illustration is generally based on plane painting, and finally incorporates texture effect, and finally presents a picture with texture and light and shadow effect; This painting method generally does not draw lines, and most of them distinguish each element by the brightness of color blocks; By adding texture, noise, etc. , can increase the level and three-dimensional sense of illustration, and can effectively depict the details of the work; Give people a very simple feeling, more relaxed and casual; The graininess in the texture increases the details of the picture, making it more attractive and personalized.

5. Three-dimensional illustration.

Three-dimensional illustration can express three-dimensional things in two-dimensional space, bring perspective and space to the picture, and convey information better.

6. Illustration of strokes

. Stroke illustration can be simply understood as combining many lines and planes with icons, echoing each other to form a big picture, which is processed by strokes; Use lines and brush strokes more, and the overall picture is clean and tidy, which is often used in H5/App. Pay attention to the contrast of stroke thickness when daubing to measure whether it conforms to the routine.

7. Paper-cut illustrations.

Paper-cut style illustration is to make illustrations with paper-cuts, and superimpose layered paper-cuts to create different contents. Compared with traditional graphic illustration, paper-cut illustration can make the picture more layered and stereoscopic, and the form is more novel and interesting.

8. National tide illustration.

In recent years, the tide of the country has been highly respected. In short, the national tide is based on China's culture and tradition, blending fashion, style and tone. It is a collision between traditional and modern cultural thoughts, and it is also a dripping display of oriental aesthetics. Therefore, illustration combines the national tide culture, accelerates the spread of pictures and has a sense of fashion; At the same time, it also gives the brand more symbols and cultural values. Brands can take this opportunity to show their infinite charm and marketing potential in generate.

What is illustration? Many expressions of illustration art are borrowed from paintings. The marriage of art and painting makes the former make great progress in exploring the diversity of expression techniques and in the depth and breadth of design theme expression, showing more unique artistic charm and thus more expressive. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society.

There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.

Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed.

Newspapers: Newspapers are one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle.

Magazine books: including the design of front cover and back cover and illustrations of words, are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers.

Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design.

Corporate image publicity materials: VI design of the enterprise. It is included in the basic system and application system of corporate image design.

Film and television in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens.

How many styles of illustrations are there? How many styles of illustrations are there? There are many styles of illustration, which can be roughly divided into plane style, MBE style, gradient style, vector illustration, 2.5D style, graffiti style, forest style, healing style, watercolor style, dark style, picture book style, noise texture style and so on. The following is just a brief introduction to these painting styles.

Light lessons are also recommended here. There are many painting tutorials, painting materials and professional painting courses on this website. Little friends who study painting can go there to find many useful painting learning resources!

The graphic style is characterized by simplicity, lightness and neatness. Graphic style illustration is mainly color blocks, geometric modeling, smooth outline, diverse visual expressions, amiable and rigorous. Therefore, graphic style illustrations are widely used in various fields.

Gradient style: gradient style gradient illustration style was first brought by foreign designers, and this illustration color will be more vivid.

MBE style: This illustration style has gradually evolved in the trend of flattening, becoming more rounded, lovely, playful and concise. Its iconic figure is designer MBE from Paris, France.

Vector diagram: Vector diagram is a kind of vector diagram, which uses straight lines and curves to describe the graph, giving people a feeling of contrasting the trend of color collision.

2.5D style: 2.5D style illustrations have a strong sense of three-dimensional and space, which is simply understood as a two-dimensional picture with a 3D effect.

Mori style: Mori-style illustrations are characterized by overlapping watercolors, aestheticism, simplicity and elegance. Mori's attitude towards life is advocating nature, comfort and returning to nature. Attitude towards life is the happiness of keeping pace with the times; Love wandering; Reject consumerism; Pursue a simple and direct attitude towards life.

Style of Healing Department: The overall illustration style of Healing Department gives people a warm feeling, with soft painting style and strong atmosphere.

Dark style: the overall illustration style is dark tone, which means to resist reality and distortion.

These styles are popular illustration styles now, and I hope they can help you.