Underwear brand is a highly competitive market, and brand logo is one of the design elements to establish brand image and distinguish it from other products. Underwear logo design determines the image, reputation and important position of the enterprise, and strengthens the contact with consumers. Here are some guiding ideas to help design the underwear brand logos that meets the demand.

1. Use perceptual beauty

Underwear brand logo needs to convey a soft and gentle feeling. This feeling can be reflected by using streamlined curves, making the logo more supple and delicate. The overall tone selection of brand logo should also adopt conspicuous colors with visual appeal, so as to convey some emotion or brand value to consumers.

2. Correct font

Underwear brand logo needs to choose a special font style. Use gorgeous fonts or modeling data to make logo create a fashionable, elegant or perfect figure. The semi-circular setting can highlight the perfect body pool positioning. In font writing, we usually choose smooth and concise font types such as regular script and running script to keep up with the visual experience of fans.

3. Concise and impressive

Underwear brand logo should impress consumers with simple and exquisite design style and improve brand identifiability. In this way, we can conceive symbols with conspicuous characteristics such as texture embedding, animal elements and metallic tones, and then design products that meet the corporate image, demand and target market.

4. Standardization requirements

Standardization requirements are one of the important factors to ensure the integrity of underwear brand logo, related design materials and publicity materials, including enterprise caliber, publicity language, signature of person in charge, articles of association, etc. In the design of underwear brand logo, standardization needs to be done by ourselves, but it should not be too rigid to facilitate future application and adjustment.

5. Appropriate substitution of category elements or cultural atmosphere

Underwear brand logo can choose to combine product elements or cultural atmosphere to express relevance and emotional connection. For example, when designing water drop patterns, we can learn from the principle of fluid mechanics to determine the appropriate color tone, so as to provide fashion recommendations for users who have established brand websites and markets to wear smoothly.

6. Design according to enterprise service characteristics.

Finally, the brand logo needs to meet the service characteristics of the enterprise. It is necessary to find the characteristics or ideas that are completely in line with the brand image, and formulate the graphic design scheme of the whole underwear brand marketing activity accordingly. This kind of design should also include relevant trademark vows and slogans, and give due consideration to the aesthetic trend of modern society.

The above is the design idea of underwear brand logo provided from many aspects, which needs to be comprehensively considered and analyzed according to various factors such as enterprise, market positioning and demand.

Zhonghui Design Original Trademark Design Works

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.