1, advertising copy, as the name implies, is to promote product copy, write the planning case in the form of soft text, and bring it into the product advertisement in a more casual way, so that consumers can't see that it is an advertisement. This kind of copy can be inserted into a story or a popular science copy, and the copy is natural as a whole.
2, hot copy, is to rub hot spots, add hot events to the copy, rub a wave of heat, trigger a hot discussion among users, take the initiative to interact with users, so as to achieve the purpose of publicity.
3, emotional copy, is to cause the user's emotional * * * sound, family, love, friendship are very easy to trigger everyone's desire to express, want to actively participate.
4. Summarize the copy. This kind of copywriting generally appears in award ceremony, holiday activities, work summary and other occasions, and is used for leadership or work report and other scenes. Therefore, the content of the copy should be rigorous, the text should be standardized and have a certain style.
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