According to the statement, all stores of Cheetah 4S in China will not be able to provide free maintenance, repair, warranty and other services as stipulated in the Cheetah Automobile Warranty Manual due to the suspension of automobile production and spare parts supply by Cheetah automobile manufacturers. For faulty vehicles, Cheetah dealers will use all channels to provide paid services with the permission of customers.
At present, Cheetah has recommended 50 representatives from more than 400 4S stores across the country to the headquarters of Cheetah Changsha, hoping to get in touch with factory leaders and relevant departments. However, as of August 17, the main leaders of the factory refused to meet with the representatives of the 4S shop, and there was no progress in communication.
Cheetah car statement (source: AC car)
According to public reports, in May this year, more than 40 cheetah dealers across the country communicated with the OEM on issues such as the supply of new cars, the balanced use of DMS systems, and the supply of spare parts caused by the discontinuation of cheetahs. After that, Cheetah paid 50,000 yuan to each dealer and promised to pay off the balance recorded in DMS in four phases according to the ratio of 2:2:3:3. Some dealers said that the first payment of 20% agreed by both parties should arrive no later than July 3, 20201day, but the payment has not arrived yet.
Prior to this, the plight of the Cheetah car had already been revealed.
Last year, 65438+ 10, a screenshot of a suspected content email from a bank in Zhang Pingan was widely spread on the Internet. This screenshot shows that four car companies, including Cheetah, will enter bankruptcy proceedings at the end of the year, involving a large number of bad debts in the industrial chain of upstream and downstream auto parts suppliers. Although the four car companies involved have made rumors, they are all exhausted in the passenger car market.
Looking at the development history of cheetah, it once set the best record of production and sales exceeding 654.38+10,000 vehicles in 2065.438+07. Of course, this achievement is due to the rapid growth of the SUV market, the introduction of Mitsubishi technology by Cheetah, and the military quality of the product itself. However, the good times did not last long. Since 20 18, with the first decline in the domestic auto market in 30 years, cheetahs have also begun to decline.
The data shows that the sales volume of Cheetah in 20 19 was only 33,000 vehicles, down 6 1.57% year-on-year. In just two years, the annual sales volume of cheetahs dropped from127,000 in 20 17 to 33,000 in 20 19, which was an amazing drop.
With the decline in sales, Cheetah suffered serious losses, the production line was under-started, and the salary of employees was forced to be lowered, which was repeatedly exposed by the media. At the end of last year, Changfeng Cheetah revealed in emails to its subsidiaries and suppliers that the third factory in Changsha will be managed by Geely, the Jingmen factory will be managed by the government, and the Chuzhou factory will be transferred. The news broke out, which means that the cheetah is facing serious business difficulties and has to slim down and save itself.
Image source: Geely Automobile
In April this year, Geely Holding Group formally signed a strategic cooperation agreement with Hunan Provincial People's Government and Changsha Municipal People's Government to host the Cheetah Changsha factory under the Changfeng Group, a state-owned enterprise in Hunan Province. Cui Dongshu, secretary general of the association, said in an interview with Geshi Automobile that Geely's hosting of the Cheetah Changsha factory is beneficial to both parties. For the Hunan provincial government and Changfeng Group, this trusteeship is conducive to revitalizing state-owned assets for resource reorganization and promoting the appreciation of state-owned assets. In return, the people's governments of Hunan Province and Changsha City will give certain policy support to Geely Automobile.
After the Changfeng Cheetah Changsha factory was entrusted to Geely Automobile, Beidou Aerospace Automobile announced its participation in the reorganization of Changfeng Cheetah in June, and took new energy commercial vehicles as a breakthrough in transformation and upgrading.
According to public information, Beidou Aerospace Automobile was established on 20 16 and is a subsidiary of Beidou Aerospace Satellite Application Technology Group. Mainly engaged in the research and development of new energy vehicles and new materials and technologies for vehicle manufacturing. It has three product systems: new energy passenger cars, new energy commercial vehicles and core components. Among them, the vehicle adopts the production mode of cooperation with FAW Jilin. From this point of view, Beidou Aerospace Automobile can be called a "newcomer" in the automotive field, and its cooperation with the gradually marginalized cheetah is considered as a "weak alliance" by the industry.
However, on the other hand, the Beidou spacecraft also has its own advantages. Analysts in the automotive industry said that the advantage of Beidou spacecraft lies in its software equipment. The Beidou satellite navigation system developed by Beidou can be applied to intelligent vehicle terminals, and then a "vehicle pile network" is built around new energy vehicles.
Another source said that the cooperation between Beidou spacecraft and Changfeng Cheetah was supported by the Hunan provincial government. At the same time, Changfeng Cheetah will also participate in the project to build an integrated intelligent logistics ecosystem in Hunan Province 14 cities and states. According to the analysis of Geshi Automobile Research Institute, based on the support of the government, Changfeng Cheetah has embarked on a new road in the field of new energy commercial vehicles on the road of upgrading and transformation, or in conjunction with Beidou space vehicle. @20 19