IPS hard screen technology is one of the most advanced technologies in the field of liquid crystal display. At present, LGD has the largest production capacity among the upstream technology manufacturers who have this technology and realize mass production. This technology creatively optimizes the arrangement of liquid crystal molecules, and adopts horizontal arrangement to improve the response speed of liquid crystal molecules, thus eliminating the problem of smear jitter of dynamic pictures to the maximum extent, which is more suitable for watching sports games, action movies and playing video games.
According to the test report, the Consumer Electronics Branch of the Chinese Institute of Electronics also formed an expert group to identify the IPS module. The expert group agreed that IPS LCD module has fast response time and short trailing time of moving images. Wide viewing angle, small color distortion and clear display image. Prior to this, experts from the National Center for Quality Supervision and Inspection of Digital Audio, Video and Multimedia Products (Fourth Research Institute) also made it clear that IPS hard-screen LCD TVs have enhanced the dynamic display effect and can get better picture quality when watching fast-paced programs such as sports events and action movies.
At the same time, IPS hard screen has also made a major breakthrough in energy-saving technology. Compared with VA soft screen, the power consumption of IPS hard screen is further reduced, which is more energy-saving and more environmentally friendly than the latter. IPS hard screen technology creatively arranges liquid crystal molecules horizontally, reducing the thickness of liquid crystal layer, thus changing the light transmittance of LCD screen. Due to the increase of light transmittance, the application of IPS hard screen in LCD TV can reduce the backlight power, thus achieving the effect of energy saving and electricity saving.