To open a shop, we must first start with the data, understand ourselves, and at the same time understand the operation method. Don't be confused. This requires conceptual logic.
First of all, look at the store traffic data I operate. It took about three months, and the traffic gradually reached hundreds of thousands, and the stage recovered smoothly after promotion.
The data has changed a little, but the operation has to keep up. It's double twelve now. Optimize to a certain extent, even if it changes, the thin camel is much bigger than the horse, and the competitiveness is there.
The store closes the traffic and follows up the traffic optimization at any time. This shop can sell more than 300 watts a month now, and the cost is very small. Some businesses just pay fees, burn money, lose a lot, and worry about what they will do.
After the main traction of free traffic, your profitability has greatly improved. At this time, it is necessary to strengthen the optimization of each dimension and increase the weight quickly.
In addition, some enterprises want to drive traffic by paying, but the idea is always offline and inappropriate, which needs careful consideration.
The gap between stores is not that there is no general charge, but that you can pay, which is different. The operation of data traffic also needs to be based.
First of all, we should analyze it from several aspects.
1, industry analysis
For example, we must first understand this industry. If you don't know anything and cross the river by feeling the stones, what is the success rate of your shop? Keep a low profile.
Therefore, it is necessary to analyze and judge the overall environment in which the products are located, and conduct well-founded operations.
Analyze the market capacity, normal profit range and flow scale of your industry, and what gains and shortcomings you have gained for yourself with your current competitive strength.
A comprehensive analysis of several conditions will also help to judge how much space your product has and whether it can adapt to this market.
Just because users' needs are diversified now doesn't mean that your products are popular online. Maybe no one knows.
Therefore, good product quality does not determine a good future for your store, but this advantage will be of great help to you in the later stage. The core of the store is buying and selling. If there is no traffic, how to buy and sell?
Now it is the main method for users to find the products they want by searching keywords, so market analysis must also be considered from the choice of words, which is also the market.
Prepare for the big promotion at the end of the year. I believe many practical video tutorials will be of great help to your operation. Please contact me if you don't receive it!
According to the category of products you make, you can look at specific keywords according to business personnel, market search ranking and search analysis.
For example, if you search popularity and click-through rate, you can know the market demand, degree of competition and product supply.
By understanding the market competition, you should have a clear positioning, correct positioning and greater opportunities. When choosing positioning, we should look at your products, the market and the partners.
2. Peer analysis
Peer analysis is very important for the operation of the store. We will build our own shop and see what is going on outside.
Through the analysis of peer stores, we can also find the shortcomings of our own stores. The key is to know where your peers are better than you in this difference.
For example, through the market insight of business personnel, observe the traffic channel, traffic situation, trading language, drainage language and so on. If it is a professional version, you can use tools to observe the detailed game situation and so on. , but also can know each other's situation and direction.
But it also depends on the specific situation. The most important thing is to use data to open stores and optimize.
Just like the store I'm doing now, charging is just a means, the purpose is not to burn money, but to pay with others, compare the traction ratio, how to plan in the future and so on.
I also often analyze the situation of competitors' stores, what kind of games my peers have, what kind of games I play to fight back, and it is also common to grab the traffic list of my peers in the competition.
The cake is so big that optimizing the store is to eat more cakes and eat comfortably at the same time, which is more reasonable from the perspective of flow and transformation.
3. Store analysis
Data is the key to diagnose the store, and the general store traffic drops or falls.
Usually analyzed from the impact dimension. Reference is to verify these viewpoints, and it is also an objective problem. Not only your own subjective analysis, but also it is difficult to make mistakes in solving problems.
What should I do if the store traffic drops?
First of all, according to the business personnel, observe the decline of commodity supply flow, and start to decline according to the time period. According to the category of sun-dried ginseng-commodity 360, visitors, collection purchase amount, conversion rate feedback. Lock the flow channel and analyze the reasons.
Generally speaking, the main factors affecting the decline are manual search traffic and manual recommendation traffic.
A depends on whether the sales volume of the store has declined in the recent stage, whether the sales volume of the other party has increased, and whether the search has declined.
B. If the search of the industry market changes, the traffic of the whole industry will also change, and some categories will also be affected by seasons, activities, regions and festivals.
C, the store conversion rate decreased, whether the recent evaluation was bad, whether the photos were changed, whether the calls were insufficient, etc. We must consider reducing traffic performance.
D, toll traffic, such as through train traffic decline, observe the recent changes in peers and competition, pay attention to the increase in category input stores, traffic will change. Or the output of some peers is relatively high, which may also lead to a decline in traffic.
E, more analysis of product conversion rate data, sales, collection, purchase, must be recent. Because the data are interrelated.
If the conversion rate is not optimized, the output will be affected, the level will drop, the flow will change, and the weight of the whole account will gradually decrease, which is prone to a vicious circle.
However, it should be noted here that some operators have encountered
1。 Why does the through train keep changing?
In fact, this is also related to the accuracy of your people. In the past, you paid attention to the data, and you can analyze it according to the data of 14 days or more. If it is too short, the data is meaningless.
People who drive through trains are for ROI, and there are also people who improve people's accuracy. When pursuing ROI, we must ensure high click rate and low click cost, and ROI can be improved, of course, it is not spam.
Through proper drainage, it is necessary to bring some correct transformation data. At this point, the system search engine can basically determine what kind of traffic is matched. After the label rose, the free traffic also increased greatly, and the conversion was also very fragrant.
2. In addition, it is highly recommended to burn faster. Is this weight gain? Why?
It is highly recommended to enter the swimming pool, which will bring a lot of traffic explosion. If you don't enter the pool, the flow matching in the early stage is limited.
If the data feedback of your account click-through rate and conversion rate is good, the flow into the pool will increase, and some will match the flow by raising the bidding premium. In fact, the recommended traffic must be supported, and the harvest is super recommended.
The speed of combustion is highly recommended. Not bad. The specific quality depends on your comprehensive situation. What about the data? Don't be too ignorant after burning. Burn it over there and put it in. It is impossible without optimization.
Look at conversion feedback, production feedback, and matching useless traffic. If the data of the whole account gets worse, the weight will drop.
Therefore, whether it is a through train or a super recommendation, we must optimize it for a long time according to our own plans and continue to invest. Don't think that you just stopped investing for two days without seeing any data. That's not an emergency pill.
Opening a store doesn't mean that you can sell millions a month in three days and five days. Don't stop all the time, all the accumulated weight is consumed. The operation of the store must first follow the common logic, talk about games, and proceed steadily according to its own store.
Through train and super recommendation core:
Some operators think that the conversion rate and population are really important.
But whether it is search, car or super recommendation, we should pay special attention to this point, which has a great influence on the initial weight and is an indicator of click-through rate.
It is difficult for a baby with poor click-through rate to gain weight. Because it was displayed but not clicked, the product was not welcomed by users and buyers.
If you don't click at the same time, all aspects of the platform will be difficult to do, and even affect the interests of the platform itself, so it is best to focus on improving the click-through rate and talk about conversion rate and traffic.
However, the click rate is also relative. For example, there is no comparability between selling 500 yuan's trousers and selling 50 yuan's trousers, and it is hard for you to surpass the click-through rate of the customizer in launching the new gold plan.
Click rate is compared with competitors, and compared with competitors who make similar products.
According to different people, different investment methods will affect the click-through rate, and the system will also determine the click-through rate by comparing with opponents who have invested in similar people and similar investment methods.
Hand scouring keywords and recommended traffic:
First of all, we should consider the pros and cons. Because buyers have generally searched for such products before passive display, it is related to keywords.
The flow of shops is also inseparable from the channels of keywords, so the hiding and change through various channels actually has a lot to do with keywords.
After selecting keywords in the early stage, visitors who come in will label the products. If they don't collect, buy or convert after coming in, they will form a long-term similar label.
According to the label, the system thinks that the store is not suitable for display and does not meet such a label. It gradually recommends other types of people and gives some matches. Then it can transform anything and continue to give these people traffic. The conversion is better, and the recommended traffic is easy to explode.
Therefore, keywords not only affect the search traffic, but also affect the whole store if the keywords are not smooth, so it can't be optimized immediately, not because the ledger data remains unchanged, but because it is deeply improved.
Summary:
Whether you want to change the store immediately or improve the competitiveness of the store, you can analyze it according to the situation of the contracted bank, which is helpful to you.
Keeping up with the changes in game operation, it is not clear at a glance to open a store, not when games are added and when there are many, so excellent stores are efficient and effective.
The market has existed for a long time, the drainage is in place, the product display and service are closed, and the shops are stable. I hope to use this time to harvest at the end of the year!