The function of topic selection is to find a topic for expressing opinions.

How to plan the topic quickly and accurately?

We can think from four dimensions: scale, correlation, heat and angle.

1. scale

Grasping the scale, there are two kinds of mistakes that trust is most likely to make.

The first category, in order to pursue the click rate, concoct pornography, edge ball and other content.

The second category, rendering the gossip privacy of performing stars, hyping vulgar content such as showing off wealth and enjoyment of stars.

Step 2 connect

The topic should be related to customer orientation.

Many official WeChat accounts have two problems:

First, the positioning is not accurate, and it is not clear who this number is for.

Second, what value can be provided to users.

3. heat

Hot events refer to hot news or topics that netizens pay close attention to, which are divided into instantaneous hot spots and eternal hot spots.

3. 1 Instantaneous hotspot, an event or topic that was widely concerned by netizens that day. Can be found in the main list.

Why do you write quickly after an instant hot spot appears?

In this impetuous era, everyone's attention is highly concentrated, basically on hot events. In one word, come on.

3.2 Eternal hot spots refer to events and topics that can arouse netizens' high attention and heated discussion at any time.

Most people's lives are similar, and they all revolve around several kinds of puzzles and life situations. Such as death, loneliness, hardship, what to do if life is not satisfactory, and so on.

Generally speaking, the hot spots of "menstrual demand" are a list of hot spots that will inevitably appear due to changes in social structure and cultural transformation, and can be reused.

What are the eternal hot spots? There are five categories:

1. big IP. For example, big stars, big entrepreneurs, big artists, and protagonists in well-known film and television works can all become big IP.

2. conflict. The war between countries, the contradiction between people and the opposition between groups are all conflicts. You need to accurately identify the various conflicts of rules being discussed by this group and put yourself on their side.

3. Contrast. Refers to the degree of contrast between different things or different aspects of the same thing. For example, southerners, northerners, soup and medicine.

4. Inspirational. Chicken soup and chicken blood are very useful in people's negative emotions.

5. dry goods. Refer to some practical methods or experiences of professionals.

4. Angle.

How to seek a more novel angle when planning a topic? You can find the topic from three lines: point, line and surface.

4. 1 point

Single point and multipoint:

Write a single item, such as the opening of Foshan Library today, to show you where the advanced is. Write a lot of things, such as the eight most worthwhile places in Foshan.

Focus and blind spot:

Focus, such as Mother's Day, 10 bags suitable for mothers to guide promotional consumption; Blind spots, such as mother's day and father's day for single mothers, lead to thinking and discussion.

Line 4.2

It refers to the timeline. For example, there are two kinds of routine topics: preview beforehand and review afterwards.

Year-end topic planning, generally write inventory articles.

4.3 noodles

When choosing a topic, we should consider both the details and the whole.

For example, the official car WeChat account "Absolute MINI" not only pays attention to products, but also pays attention to cities.

-Notes on "Explosive Copywriting Formula"