Dear textile company: I heard that your products are great. Today, I tried to talk to my dear company about how to sell your products. If you want to talk to me, call me. I'm waiting for your answer.

Marketing letter is a letter specially created for marketing.

content

Attention)-attract attention.

Interest)-a point to stimulate interest

Desire)-ignite the inner desire

Action)-Call for Action

Sense)-emphasize the feeling after having it.

Title technology

Strong words can have a strong effect.

The two most valuable words in advertising headlines should be "free" and "brand-new". Although "free" can't be used often, "brand new" can definitely be used often in the title if you work hard. Other words that can produce better results include: how to do it, now, announce, launch, right here, new product launch, an important decision, improvement, amazing, moving, noteworthy, revolution, surprising, magical or incredible, magical, special offer, snap up, relaxed, simple, powerful, hope, challenge, suggestion and truth. Always incorporate the sales promise into the title. And try to express these commitments in detail, attractive and complete. To do this, we need a long and detailed description to reveal its news value, educational significance and information value. Some surveys show that most advertising headlines with negative meanings will not produce any effect-unless you want to produce unpleasant results with these negative words, it will not and will not produce any positive expected effect at all.

People always hope to get more benefits, results, benefits, happiness or value in life, behavior, work, career and even interpersonal relationships. They always want to avoid the pain, dissatisfaction, frustration, mediocrity and unpleasant things they encounter or continue in their lives.

Avoid using blind titles.

-that is, you can't understand the title of the content without reading or listening to the full text: because if the title can't attract the attention of potential customers immediately, customers won't listen, read or pay attention to you, your advertisements, letters or the rest of the promotional content.

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The first paragraph of the marketing letter-immediately stimulate customer interest

1, USP unique selling point method-you have to understand that this is the only way to attract their attention. Once they get their attention, the next thing to do is to encourage them to buy. For example, if you are selling products to a foundry, you should say, "In the past few decades, half of the foundries have closed down. Let me tell you why and how to avoid it. " For another example, if you are selling a training plan to a human resources supervisor, you should say, "98% of the human resources supervisors I know want to do better on the basis of what they are now." I have an excellent method here. " All the above statements and methods are correct. It is also the most unique selling point of a product. You should seize the most unique selling point of this product and shape it. What is your product that only you can provide and others can't? The benefits that competitors can't provide, if any, are your unique selling point. The products are of the highest quality, so they are extremely expensive and can also be a unique selling point. The best service, the longest service and the complete global warranty service can also be your unique selling point, which is to shape this. It is still the most complete product variety, the most complete product function and the cheapest product price. Did you use the keywords "most" and "only"?

2. The law of maximum interest-what is interest? Don't always talk about the ingredients of the product, but talk more about the benefits that the product brings to customers. How much memory is our computer and what processor is our computer? Those things are technical terms. No, you should talk about how much maintenance cost our computer can reduce, how much work efficiency can be improved, how much labor cost can be saved and how much work speed can be accelerated. Because it can reduce costs and increase profits for you, which is what the boss likes to hear. If you sell, you should sell benefits, not ingredients.

3. Happiness Method-You have to remind him how happy it is to have a product.

4. Pain method-what is pain? Imagine that your team keeps losing talents, so how much money will you lose? How much will it cost? How many years have you lost because you don't know how to close the door? How much money will you lose if this continues for five years? 10 How much will it cost to continue like this? What if it keeps going like this? Imagine that your career has failed twice or three times before you learn your lesson. Is this what you want? If not, make a decision now.

5. Value method-what is value? Do you know how many processes this bottle of rose essential oil has to go through? 88 processes. Do you know how many roses were spent in these 88 processes? 999 roses. Natural snow and water in the Alps are mixed together. If you want to pick your own roses to extract essential oil, 88 processes will take 7749 days. How much will it cost? So after the beautician finished this, she wondered why this small bottle of essential oil sold for more than 1000. That's why it is so expensive. You have to tell me how valuable it is. You don't have to spend only 500 thousand to buy this property, because it is worthless. Only worth 65438+ ten thousand. Don't buy it. Why buy another property for 5 million? Because it can be sold for 6.5438+million. Why is it worth100000? You must solve it. It is impossible to build the same house in this area. There are embassies, foreign companies, top 500 enterprises and tens of thousands of white-collar workers nearby, but there are no such high-end apartments nearby. How scarce, there is water in front and mountains behind, parks on the left and green spaces on the right. Do you know that?/You know what? This house is unique in this area. You have to shape its value and calculate it for him. What customers buy, what is the best seller in the world, you are right to sell. What is the best-selling thing in the world? It is money. As long as he thinks that today's investment will bring returns tomorrow, he will definitely buy it. Everyone likes money. You should tell him how much wealth and income your product can bring him and how much money you can help him earn. This is the value method of shaping product value.

6, logical reasoning-you have to give the customer a reasonable logic, give him a reason, he looked at the clothes and wanted to buy, this is an emotion, he tried it on beautifully, this is an emotion, but you have to let him buy, you have to give him a reason. This gentleman (this lady), although your clothes have many different colors, you need this color alone, and you also need it on some occasions. If you wear the wrong color on an occasion, you may lose your master's identity, so this dress is prepared. At the critical moment, you'd rather have one more such dress in the closet than one less. This dress is only a few thousand dollars, but you give him a reasonable logic and reason. People need a reasonable reason to do things. He was just excited by his emotions, but he didn't want to admit it. This is called emotional logic, which makes his emotions have reasonable logic. (How to persuade fame? Napoleon Yang Ting)

7, if the law-if there is, what are the benefits, value, etc. You will get; If you don't have it, you will lose those benefits, values and so on. If so, what happiness you will have; If not, what pain will it suffer and so on.

8, emotional way-praise each other, identify with each other, imitate each other, behave like each other, pull relationships, build trust.

The second paragraph of the marketing letter-ignite the strong desire of customers

1, the customer shows up-use a third party to speak for you, not yourself. Tell yourself how good your product is. Others will say that Wang Po sells melons to brag. It is better to let customers speak for you. If you make good use of this method, your career will be promoted step by step. Let consumers speak for you. Let customers tell your potential customers. After your potential customers hear this, their trust in you will be greatly improved and they will have the desire to buy.

2, expert explanation-persuasion psychology believes that people have the psychology of obeying serious authority, such as patients' trust in doctors.

3, celebrity effect method-people will associate celebrities with products, and they will have a good impression on celebrities and products.

4, digital statistics-according to statistics, how many customers know our products, how many customers have reached 99% satisfaction after using the products, this is called statistics.

5, photos-fake than you will see many successful people lose weight before and after losing weight, and it is much better to have photos than to talk to you.

6. Customer List-Who are our customers and which countries and regions are there? When you come up with these lists, it will also increase your trust in the eyes of customers.

7. Work experience and certification-have you worked in this industry for 10 years or 8 years? You are already an expert, veteran and senior in this industry, which will also increase your trust.

8. Qualification and reputation-what honors have you won, which associations have praised you, and what government, country, big enterprise or enterprise unit, your reputation and qualification can also increase your trust.

9. Financial achievements-for example, some people say that their annual turnover, their annual profit and his personal wealth can also increase his trust. Because others will measure your ability by your wealth.

10. Cities, countries and experiences you have visited-For example, in the past three years, you have been to cities in 75 different countries, and how many countries you have spoken in and visited many industry authorities can also increase your trust.

1 1, total customer list-for example, you have served more than 65,438+million customers. The total number of your customers can convince potential customers in the market that you have the ability to help them. Finally, you can use the list of big customers. For example, President Clinton drinks our drinks, and so-and-so enterprises use our products. If you really have this list of big customers, you can quickly improve your position in the market.

12, media witness-what are the media reports on your products? What do you think?

13, network influence-which websites reprint and promote you, etc.

A business letter usually consists of a header, a signal, a date, an internal address, a title, a subject and a text, and also includes a conclusion, a signature, an attachment, a carbon copy note and a postscript.

Among them, the letterhead, date, address in the letter, title, text, conclusion and signature are essential components, and other parts can be added or subtracted according to company habits and specific contents of the letter.