Logo of sportswear brand refers to the part of sportswear brand that can be recognized and easily remembered but cannot be called by words, including symbols, patterns or obvious colors or fonts, also known as "product labels".

Sportswear brand logo and sportswear brand name are both elements that constitute a complete sportswear brand concept. Sportswear brand logo itself can create brand awareness, brand association and consumer brand preference, and then affect sportswear brand quality and customer's sportswear brand loyalty.

Sportswear brands are divided into brands according to their behaviors.

International representatives are: Nike, Adidas, etc.

Domestic successful representatives are: Li Ning, Anta, Xtep, etc.

The brand logo of sportswear is the brand of their company, and it also represents the image of sportswear manufacturers, and it is an important symbol and logo of sportswear brands in the eyes of consumers.