Wang Jianlin went through a difficult period. In order to survive, he decisively sold his assets, sold Wanda Hotel and Wanda Travel to R&F and Sunac, and got a refund.

At the same time, Wang Jianlin also sold overseas assets one after another and deeply reflected on his previous business model. He realized that if he didn't stop trying to survive, the whole Wanda Group would fall into a quagmire. In recent years, Wanda has suffered from the difficulty of listing, but the overall transformation direction is clearer, and the slimming effect of commercial real estate is remarkable. Compared with other developers, Wanda is still in a favorable position.

Wang Jianlin showed decisive self-help ability in the face of crisis. Faced with huge debt pressure, he resolutely sold some assets and solved some debt problems. Although this caused his wealth to shrink, it effectively resolved the debt crisis and kept the development of Wanda Group.

Enlightenment from Wang Jianlin's experience;

First of all, the pursuit of scale expansion and high leverage operation is not a sustainable business strategy, and excessive debt ratio is likely to lead to the outbreak of the crisis. In the process of development, the company should fully consider the balance between risk and income to avoid getting into debt trouble.

Secondly, in the face of crisis, it is very important to help yourself decisively and think clearly. Taking timely action, reducing risk exposure and adjusting business strategy are effective ways to solve the crisis. We should not be limited to short-term response, but consider from a long-term perspective and make strategic adjustments for the company's sustainable development.

Finally, honesty and trustworthiness and being responsible for problems are the basic qualities that entrepreneurs should have. We can't solve difficulties by shirking or avoiding problems, but we should face problems bravely and take corresponding actions to solve them.