Li Dan's underwear for women has attracted great attention on the Internet. Afterwards, Li Dan apologized to the public for this matter. Li will apologize for his birthday for two reasons. First, because of the promotion copy of Li's birthday? A device that allows women to easily win the workplace? There is a problem of disrespect for women. Second, because Li Dan, as a male, can't speak for women's underwear at all. Let's focus on the second reason, which is why men can't speak for women's underwear. The reason is that no matter who speaks for the product, the premise is that the speaker must have personal experience of the product. Only after the experience, can he evaluate the quality of the product and recommend it to the public. As a man, there is no way to personally experience women's underwear, how can he be qualified to recommend it to the majority of female consumers?

In order to promote products, many businesses will come up with many strange ideas in advertising promotion to attract attention and achieve sales purposes. But, what about this? Strange? No matter how novel the idea is, you should stick to the basic principles after all. If you violate the principle, it is not strange, but nonsense. Therefore, promotion is a double-edged sword. With the right creativity, we can make our products well-known and achieve the purpose of sales. On the other hand, using the wrong idea may also make the product a household name, but it has become a commodity resisted by consumers, which is not worth the candle.

When merchants want to think about the creativity of product promotion, similarly, stars as spokesmen also need to adhere to a principle. This principle is that only those who have really experienced the product and can guarantee the quality of the experienced product to be recommended can be recommended to consumers. The spokesman should understand one thing. The reason why merchants will invite you to become a spokesperson is to take a fancy to the consumers that your traffic can bring. And these consumers trust you because they like you, so they are influenced by you and choose the products you promote. This trust is the responsibility of the spokesman.

Therefore, in view of the above two principles, we say that Li's birthday endorsement of women's underwear is not only inappropriate, but even violates the basic principles of celebrity endorsement of goods. Although Li Birthday, who was thoughtless this time, realized his mistake, he cancelled the endorsement of continuing to endorse women's underwear in time and issued a document to apologize to the public. However, Li's birthday incident should arouse the vigilance of more celebrities, and don't lose the trust in the eyes of fans who like themselves because of their own selfish desires. You know, it takes a long time to build this trust, but it may not be worth it just because of an inappropriate behavior.