Tip 1: Grasp the advantages and disadvantages of the store.

First of all, to do Taobao live broadcast, you should know that its purpose is to help you sell goods. If you attract more viewers by singing performances, there is traffic, but if there is no deal, what is the point of such Taobao live broadcast?

Good Taobao live broadcast is based on products that need to be promoted. In addition to understanding the characteristics of the store and the advantages of the products, we should also have a certain understanding of other similar products. By comparing Taobao live broadcast, we can highlight the advantages of products, thus better promoting transactions.

The number of viewers of Taobao live broadcast is not the key, and whether it can bring a deal is the core of Taobao live broadcast.

Tip 2: Focus on content marketing.

Whether Taobao live broadcast can sell goods is a great test of the talent of Taobao anchor. If there is no substantive content in the live broadcast, how can you ask the audience to pay for you? Here, I recommend the marketing method of four-point live content to the anchors:

1, lifestyle recommendation

The so-called lifestyle recommendation is to broadcast live content and introduce related products through lifestyle. Like cosmetics, the anchor can publicize the makeup he needs by live broadcast after getting up, which is more acceptable to fans and has an explosive effect in minutes.

2. Personality charm and attraction

When it comes to an online celebrity, most people will definitely label him accordingly, which is personality charm. Taobao anchor should also create its own unique and beautiful personality, so that fans can better identify with you and make the recommended products more credible, and fans will naturally pay the bill.

3. Community value bundling

In addition to communicating with fans during the live broadcast, the anchor can also drain fans to other platforms, establish a fan base, and better communicate with fans. Let fans feel that you treat them as family, and let fans trust you more, so that there is an additional sales channel to better achieve the purpose of Taobao live selling goods.

4. Hormone temptation

As the so-called opposites attract, if Taobao anchor is a product to promote the opposite sex, it can better promote sales under the action of body hormones. But we must not go beyond the bottom line of Taobao live broadcast and stay away from vulgarity, and the road of Taobao live broadcast can go further.

Tip 3: Learn the essence of live broadcast.

Every industry will have a great god, so the anchor can watch his live broadcast more, record the ways he will use in the live broadcast process, and then add these ways to his live broadcast, and then gradually form his own style. Only by mastering these essences can we stand out in Taobao live broadcast.