The information transmission of broadcasting can be said to be infinite, and the broadcast signal has the characteristics of diffusion, openness and indoctrination; The audience of broadcasting is uncertain, and the audience of broadcasting is the unity of objectification and non-objectification, which is comprehensive; Because of the characteristics of accompanying listening, the audience can easily accept advertisements emotionally, and can change from being listened to actively.

2. Radio advertising revenue is low and returns are high.

In the mass media market competition, whoever can achieve low input and high output will win the initiative in the market and competition. Obviously, the low broadcast cost is its strength in participating in the competition. Compared with newspapers and television, radio advertising has the lowest cost, and it can effectively compete with other media at a lower cost. As long as consumers receive useful information from the radio, they will inevitably have a strong desire to buy.

3. The operation of radio advertisements is flexible and convenient.

Because the production of radio advertisements is simple and the production cost is low, advertisers can adjust and change the contents of advertisements at any time according to the changes of the market, and they can play and insert advertisements at any time, which is very simple to operate.

4. Comparison between radio advertisements and TV advertisements

Radio advertisements can get twice the result with half the effort through image transplantation. The "product recognition" reached 66.5% after the first news release of TV and 67.5% after the first news release of radio. After the second news release, TV reached 73.8% and radio reached 76.3%. Broadcasting has the function of "transmitting" the image, and the association rate is very high. If you play the language on TV again, it will be easier to remember. Therefore, many customers broadcast the same idea on the radio, and radio and television complement each other to deepen the brand impression. Moreover, when listening to the radio, people always use imagination to complete the invisible part, and this imagination is rich, perfect and profound.

5. The target audience of radio advertisements is relatively concentrated and stable.

Since most broadcasts are arranged according to audience categories, customers can broadcast advertisements in corresponding programs according to different publicity targets. Strong pertinence and quick effect.

6. Good image of radio advertisements

Advertisements broadcast in famous brand programs give people high credibility and good image. Advertisements broadcast in soft ways such as dialogues and stories have a strong sense of trust. If the advertising time you choose happens to be the favorite column of your target audience, you will succeed.