Current location - Health Preservation Learning Network - Healthy weight loss - What are the attractions of Tik Tok's copywriting? Interaction?
What are the attractions of Tik Tok's copywriting? Interaction?
Tik Tok is easier to get on the popular six kinds of copywriting.

First, Tik Tok compares identity types.

Compared with natural, reasonable and unexpected;

My own account has a title with 34 million readings: "Four parts of a woman, the uglier the healthier", which is beyond traditional cognition and has surprises. Generally speaking, the title of the Tik Tok action will be more attractive.

Second, Tik Tok is good for people.

The title must clearly point out several benefits and put a question mark at the end.

For example: "12 How many qualities have you won for a person without ambition?" When the title of welfare appears, it is easy to establish communication with the audience. When they read the content, they will learn the corresponding content and conclusions, and will unconsciously praise you and increase the recommendation weight.

Third, Tik Tok subdivides categories.

This kind of title directly expresses a life attitude, aiming to make people with the same life situation directly target a kind of people and increase the praise of the video.

For example, the travel guide account: "This time, no boyfriend, no girlfriend, only myself, a spiritual journey", the title begins, no boyfriend, single women separated; Besides, without a girlfriend, independent single women are separated.

There are 500 million short video users, and according to the current single situation, there must be at least tens of millions of single women. So such a title is very easy to attract attention.

Fourth, Tik Tok celebrity effect type.

Celebrity effect is the effect of attracting attention, strengthening things and expanding influence through the appearance of celebrities, or it is the psychological phenomenon that people imitate celebrities. Simply put, the celebrity effect is equivalent to a brand effect, which drives people, and its effect is as powerful as crazy groupies.

For example: Louis Koo: Donate 100 The school has no villa and is the most grateful artist; Ren: I was forced to be number one in the world. These headlines are basically very popular.

Fifth, the emotional paragraph type of Tik Tok.

This title, which is easy to produce * * * sound, is easy to make people think, and can make the previously shot video be watched by users again, thus driving the video of the whole account to catch fire.

For example: "Fool, auntie is gone, she really loves you, ten years older than you, you are young and not sensible, I want to be rational, auntie has delayed you in this life, and you must be happy when you are deleted by WeChat". Just look at this passage, it is full of stories, and the comment area is full of strange guesses! However, if you send such a video, you must plan ahead. If the previous content is not integrated with this content, the number of fans will not increase!

Sixth, Tik Tok looks for the same sign type.

This title is to find a * * * feature in the case of everyone in the public, thus increasing the number of video comments and likes.

For example: "Leave the last four digits of your mobile phone. If you are like me, I will come to you, and the ends of the earth will not break my word." When I saw this title, Shanshan's first impression was to see if there was a number the same as my last one. From the likes and comments of this video, we can see (like 52 thousand, comment 65 thousand, how much everyone wants to find a person with the same number! )