But why are false advertisements repeatedly banned?
The main reason is that the profit margin of false advertisements is too large and the risk cost is too small, which is an important reason for the repeated prohibition of false advertisements. According to the "Advertising Law", if advertisements are used to make false propaganda of goods or services, the advertising administration authorities will impose a fine of more than 5 times the advertising fee/kloc-0. However, due to the lag of advertising influence, it will have a long-term impact, so the profits generated by false advertising may be dozens or even hundreds of times that of fines, and a fine of five times is not enough to deter offenders.
In addition, TV stations and local radio and television stations are "one family", and local radio and television supervision departments often turn a blind eye, and supervision is ineffective. Advertising companies, on the other hand, have "policies at the top and countermeasures at the bottom". First, they apply for a wide range of trial numbers using the legal version, and then prepare multiple advertising plans. With this version, they are ready to steal the column and publish or broadcast several other versions of false advertisements at any time. This is a "smart move" that has been tried and tested in the industry.