Along the way, our communication predecessors learned the skills of copywriting, but always ignored that "integrity" is the profound background of both sides.

When students' sincerity is far more important than their learning skills, they took many detours in China on the road of copywriting. So every time I see such a sincere work, I remind them once again to outline what a good copy should look like.

At least this kind of work can keep my long-lasting masterpiece.

Shufujia advertisement

"Only when hands can hold love, when hands can convey thoughts, when hands can give care, when hands can hold hands again, can life return to its original appearance. This is why Shu thinks that every hand should be careful. Since 2020, Shufujia has been committed to spreading health to China, helping China/Kloc-0.1 billion people to develop correct hand washing habits. To this end, we put health charging stations in cities, schools and villages. By guarding 100 million hands, we have protected more love, more companionship, more care and more hope. We believe that when every hand is guarded, China's health can be guarded, and it will be better and spread to China.

Shufujia advertisement

As the West Point Military Academy in the field of enterprise brand marketing management, P&G not only knows this, but also takes a big step forward on the busy line. The communication mode of its home not only captures the mind of users, but also regards the body parts of users as battlefields.

Shufujia advertisement

"Only when the hand can hold love, when the hand can convey thoughts, when the hand can give care, and when the hand can hold the hand again, life will return to its original appearance."

In less than 100 days in 2020, no one wants to talk that the whole world will be nervous and miserable for so long according to the threat of epidemic. In today's highly developed technology, remote viewing has become commonplace. Long-term isolation has made us deeply realize once again that what we see is true.

When people who are isolated from each other can go out of their homes, hold hands with distant lovers, hug friends and deliver design works face to face with customers. When we need to touch social life with our hands, when we learn to hold a more real sense of life with our hands, life will return to its original appearance.