I. Basic information
The implementation of five small holidays and two long holidays and the paid vacation system has given China people more choices. The bright sunshine and lush scenery during the May Day period are more attractive, which has promoted the growth of tourist reception during the first May Day holiday after slimming. According to statistics, during the three days of May Day, our region received a total of 913500 tourists, and the average daily tourist reception increased by 9.35% compared with last May Day Golden Week, including 3310000 overnight visitors. The total tourism revenue was 44.983 million yuan, down 5% compared with May Day last year. Compared with the small holiday in Tomb-Sweeping Day, the total reception increased by 1 1%, and the tourism revenue increased by 5%. The single-day peak appeared on May 2, and received 356.5438+0000 tourists (excluding rural tourism reception), which was slightly higher than the peak of 33.900 people received on May 3 last year. In the reception of the three scenic spots in the past four years, Taiping Lake received tourists14,960 person-times, and the average daily reception volume increased by 4.7% year-on-year; Jade Valley received tourists 12372 person-times, and the average daily reception volume decreased 19% year-on-year. Jiulong Waterfall received 668 tourists1person-time, and the average daily reception decreased 1 1%.
The reception is well prepared and the holiday tourism market is stable and orderly. Strengthen the statistical analysis of tourism data before the holiday, and pay close attention to the market dynamics of small holidays and holidays. Starting from the end of March, we will collect, monitor and analyze the tourist reception every week, and submit it to the district party Committee, district government and relevant units in time. At the same time, the Huizhou Merchants' Conference is just around the corner, and the district party committee and government have held a special meeting to make overall arrangements for the May Day reception. According to the working mode of May Day Golden Week, the holiday tourism coordination mechanism will be started. All township departments have strengthened the pre-holiday market supervision and inspection and holiday duty, which provided a strong guarantee for the smooth and orderly May Day holiday. During the three days, the Holiday Office in the downtown area received 9 kinds of inquiries, help-seeking and complaints from tourists, of which 1 piece was effective, which decreased year-on-year, and no major malignant incidents occurred. Relevant incidents were handled in a timely and proper manner.
Second, the main features:
1, short and medium-distance tourists are growing rapidly. The outstanding performance is that the number of one-day tourists has risen sharply, and the average daily number of tourists has increased by 42% compared with the same period of last year, so that the average daily tourist reception income has decreased by 5% year-on-year. On the other hand, the integration of scenic spots in our region into the city and the promotion of boutique tourist routes in southern Anhui are mainly due to the improvement of traffic conditions and the increase of publicity and promotion of scenic spots. At the same time, it is also one of the reasons why the average stay time of tourists is short.
2. Characteristic line products with rich cultural connotations are more sought after. Tourism routes with distinctive themes, such as tea town amorous feelings tour, educated youth cultural tour and primitive tribe wild interest tour, are popular. The outdoor outreach activities and tennis training activities of Donghuangshan Resort are very popular, and all rooms are full. The column group of Hefei TV station specially came to shoot the cultural tour program of educated youth. The rural tourism around Taiping Lake is driven by the amorous feelings tour of tea country. During the May Day period, farmhouse accommodations such as Phoenix Villa were basically full. The wild fun tour of primitive tribes made the three-day tourist reception of Furong Valley Scenic Area exceed the total tourist reception of May 17th last year.
3. Overseas tourists are growing rapidly. On May 13th, a total of 4 100 overseas tourists were received, an increase of more than 60% compared with 2,500 inbound tourists during the May 1st Golden Week last year. The main reason: The 4th International Conference of Huizhou Merchants is just around the corner, and there is a constant stream of participants who come to inspect and step on the line, which promotes the growth of overseas tourists. On the other hand, May Day is an international holiday, and inbound tourists are not affected by the shortened May Day holiday. In recent years, the expansion of overseas marketing at the city and district levels has been increasing, attracting more overseas tourists.
4. The "Belt and Road" rural tourism goes hand in hand. Judging from the reception situation of rural tourism around May 1 this year, the reception situation of rural tourist spots around Huangshan Mountain has risen steadily, the rural tourist belt around Taiping Lake has grown rapidly, and the momentum of rural tourist spots along suburbs and highways has not diminished.
5. Holiday tourism activities have become a bright spot. During the "May 1st" period, Beijing Yanbao 2008 China (Taiping Lake) BMW Knight Conference and the first East China Border Automobile Culture Exchange Conference were held in our district. The event attracted BMW motorcycle owners from Chinese mainland, Hong Kong, Taiwan, Austria, Germany and the United States, as well as border owners in East China. During the event, interesting motorcycle driving challenges, motorcycle stunt performances, grand motorcade parades and other programs enriched the holiday tourism content. It also attracted the attention of many media at the sensitive time of May Day, and achieved good publicity results.