First, locate who your customers are.
Second, choose a good platform.
Third, think clearly about what kind of articles to write. There are many types of articles, such as stories, interviews and so on.
Fourth, a good article must have good typesetting, that is, others pay attention to it after they see it clearly, instead of just saying this and saying something else suddenly.
I hope I can help you, and I hope to adopt it!
How to write the air cushion soft articles in Han Fei's poems is a matter of free will of those who can write. Friends who can't do whatever they want, don't worry, the universal formula has just come out.
I came up with the formula at random, and it's not a technical term. However, the formula looks more intuitive.
Universal formula = data title+structured text+summative ending. I think many people have some ideas. Please elaborate.
One? data header
The core of data headlines is: who, how long, and what results. It's exactly three o'clock.
For example: shock! Three months after delivery, I changed from 130 kg to 95 kg! ?
This example is very specific, and I think you all understand it. I'll talk to you later about some clever ways to write soft titles.
The advantage of data-based titles is intuitive.
Two? Structured text?
In my understanding, every paragraph of the soft text is fully planned and arranged.
Structured text can be written in two ways: 1, which lists the key points. For example, the first and second steps are to create a profitable QQ space. . . . .
2. In chronological order. For example, I unconsciously used QQ for 8 years, first, the second year. . . Now . .
These are the simplest structures. It's nothing difficult.
Three? Summative ending?
It's over. Repeat the key information again.
After reading it, do you think this is learning the composition of primary school students? ? If you can write a primary school composition, writing a soft essay is not a problem. People often complain that they can't write soft articles, so let's reflect on it.
the second part
If you can write an article, you can only be a writer. Can be promoted, can be called the operator. Many times a person can't do everything, and it's great to be able to do one thing to the extreme.
The promotion of soft writing, if used well, can play a role in moistening things and keeping them quiet. This is true of any promotion method.
I set the process of soft text promotion. In this order, there is basically no big problem.
Determine the goal
A friend is from a courier company and asked me to write an article for his company.
I asked: is it to write industry soft articles and put them on the industry platform? Or something else?
My friend's idea is not clear. So I can't start.
The purpose of soft text promotion is inseparable from three points: 1, brand promotion 2, drainage 3, and transaction.
Every fool knows that the more specific the goal, the better the effect. For example, attracting netizens who like online marketing to join QQ group through soft text. I will take this as an example to continue the following content.
Second, set the conversion path.
Transformation path is a term created casually, that is, the way to achieve the goal by what means. Simply put, it is both internal and external. 1, QQ itself. 2, platforms other than QQ.
Three copies making
I found that the promotion of soft articles sometimes needs more than one soft article. A soft article is not suitable for all platforms.
Four-implant advertisement
Everyone knows that advertisements should not be too obvious. A soft article is not suitable for implanting multiple advertisements. One or two advertisements are enough. If more than one soft article promotes the same product, the advertisement should be placed in the middle and behind.
The best advertisement is no advertisement, and the whole article is conveying ideas and values.
The data can tell everything.
Delivery of five copies
Soft text delivery is the preferred gathering place for the target population. And then covered a lot of platforms.
Delivery is not a simple paste and copy. According to the characteristics of the platform, change the title and content appropriately.
Data monitoring and recovery of intransitive verbs
Click volume and conversion rate of soft text on other platforms. The conversion rate can be roughly calculated.
Conversion rate = clicks/quantitative target number per unit time
This is just the simplest data analysis.
7. Expand the delivery or adjust the copy.
How to write the soft text of WeChat business after resigning? First of all, you must be clear about the purpose of writing soft articles, which must be to promote a certain product;
Then you need to know what qualities people with product needs have;
Search all kinds of information related to them;
Then find something eye-catching and write it down. The content must be attractive, the key is to be useful;
Finally, introduce your products a little.
Soft writing needs to look at some dry goods promoted by major platforms in order to have some reserves.
How to write a soft article to promote WeChat business is a "text advertisement" written by enterprise marketing planning or advertising company copywriting, as opposed to hard advertisements. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding a needle in cotton, hiding it without revealing it, and defeating the enemy invisibly. When you find that this is a soft article, you have fallen into the trap of carefully designed "soft article advertisement". What it pursues is a kind of communication effect between spring breeze and rain, which moistens things silently.
One of the key points of how to write soft articles and do WeChat business is to think from the user's point of view. For example, you can imagine yourself as a customer. What kind of soft text can attract you to buy it?
Examples of soft articles in WeChat business, how to market soft articles in WeChat business and how to write soft articles in WeChat business are as follows:
1, which is often used by novice WeChat business. It's simple. Let's download a soft article about our related products online, change the beginning and end, and add some opinions.
2, patchwork method, this method is also very simple, and it is also very good for WeChat business, that is, you can pick points from the East and the West, and then express your own views, plus some of your own opinions.
3, case method, you can write some friends or your own experiences, plus some of your own ideas, especially suitable for weight loss, breast enhancement, skin care and other products.
4, summary method, this is more difficult, we can modify the method at first, then use the patchwork method, and finally we can use the summary method.
The general steps of writing soft articles:
1, wechat business first determines the writing form and theme of soft text.
2. Make an outline and arrange writing ideas.
3. Write a good beginning and pay attention. There are at least three pieces of information in it: writing background, article direction and writing purpose.
4. Expand the subheadings and break through one by one.
5. Finally, summarize and supplement. You can echo the beginning and then make a supplement.
Finally, I take the mask as an example to talk about how the title of the soft text is extracted from the material and let the mouse click in. We might as well be a soft title party.
1.*** type title.
The value of anything depends on whether it is limited to * * *, such as "Top Ten Masks that Beauty Must Know".
2. exaggerated type.
Bo's information is asymmetric, attracting people's attention, such as "it's amazing, XX stars are also using this mask".
3. News hotspots.
The article keeps pace with the times and is linked with news hotspots, which can also create attention, such as "What mask was given to Prime Minister XX as a national gift".
4. Secret type.
Everyone likes to uncover the truth behind the veil, just as men like to spy on the scenery in girls' short skirts, such as "unveiling the mystery of XX mask for 50 days"
5. Type of story.
A good-looking story must first have a good title, and it changes according to the laws of itself and the people around it, such as "How did the yellow-faced woman become confident, rich and beautiful?" 》。
6. Ask yourself and answer yourself (question type)
What do you want to write, to whom, what are these people's inner needs, what kind of questions they have, and how to find the answer in your soft text, then the topic comes, such as "What mask has a good hydrating effect?" 》。
7. In fact, there are many routines to set the title, such as "Is it better to use * * mask to remove acne or * * cream", the type of advertising language and so on. As long as you are creative and the topic is novel, you can arouse the desire of the target customers, and your soft text will naturally be clicked.
Wechat service has the characteristics of WeChat service. The vegetable seller can't say I won't shout, and the physical store can't say I won't sell. As a WeChat merchant, if you say you can't write soft articles, then learn them. Read more, imitate more, write more, and always write your own style.
If my explanation is not detailed enough, please find the cuttlefish studio!
How to Write Soft Text in WeChat Business How to Do Soft Text Marketing Tips How to Promote Soft Text in WeChat Business: 1 Nine-grid Thinking Take a piece of white paper, divide it into nine grids with a pen, and fill in the product name in the middle grid. Next, please fill in the other eight boxes that help the sales of this product. This is a simple exercise of forcing creativity, and I often use this method to conceive various design drawings.
How to write a soft article about Korean air cushion bb cream? What is the effect of Korean air cushion BB cream? Han Hou's "0 Sense" air cushion BB cream invested heavily in introducing three core technologies from Korea. Technology 1: contains five kinds of plant essences to achieve skin.
How to write a soft article? The soft text of WeChat business is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company, as opposed to the hard advertisement. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding needles in cotton wool, hiding them without revealing them, and defeating the enemy invisibly. By the time you find this is a soft article, you have suddenly fallen into the well-designed "soft article advertisement" trap. Soft writing pursues a communication effect of spring breeze and rain, and moistens things silently. If hard advertising is my Shaolin kungfu; Then, Ruanwen is a kind of Wudang boxing that hides needles in cotton, is soft, both rigid and flexible, and is both internal and external. Soft text marketing is the most powerful marketing means.
What we call "soft text" refers to the text (picture) mode that enables consumers to enter the "thinking circle" set by enterprises through specific conceptual appeals and quickly realizes product sales with strong targeted psychological attacks.
There are two definitions of soft text, one is narrow and the other is broad.
Soft and hard are relative, and not all straightforward advertising expressions can be soft and wide.
Soft text: Soft and wide text form is soft text.
1, narrow definition: refers to the plain text advertisements published by enterprises in newspapers, magazines and other propaganda carriers. This definition is an early definition, which is the so-called paid text advertisement.
2. Broad definition: refers to some propaganda and explanatory articles published by enterprises in newspapers, magazines, internet and other propaganda carriers, which can enhance the brand image and popularity of enterprises or promote the sales of enterprises, including specific news reports, in-depth articles, paid short advertisements, case studies, etc.
What WeChat business agent is doing well? How to write soft text in WeChat business? What WeChat business agent is doing well? How to write soft text in WeChat business? The success of WeChat business agents varies from person to person. We should look at it in combination with our own advantages and superior resources. But the most important thing is not what to do, but how to do it. Just like going fishing, it is meaningless to ask whether it is better to catch crucian carp or grass carp. The core problem is how to fish. Wechat business should know how to improve its popularity and attract others.
First, the WeChat business does not actively add people. He should know how to learn knowledge related to shoveling, become an expert in this field and attract others.
Second, you must learn how to drain through various channels online and let others take the initiative to supplement.
Third, the drainage guest Shanghai must be an accurate guest Shanghai or a potential guest Shanghai, and cannot be blindly drained.
Fourth, haste makes waste, and nothing can be achieved. In particular, to do this, you need a product of quantities? Tired.
Fifth, as a novice, we must have a good attitude. Don't fish for three days and dry the net for two days. Persistence is very important.
There are tricks in all walks of life, but you don't know much about them as a novice. Keep your eyes open, learn really useful methods, enrich your brain, and practice step by step according to the scientific road. Don't always think about finding shortcuts, it's always a hard work and a harvest.