1, PR draft: mainly engaged in the management functions of information dissemination, relationship coordination, image management consulting, planning, implementation, service and so on. What is published in the game company is actually a soft text written by the game company to communicate with consumers.

2. Soft text refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company, as opposed to the hard advertisement. Compared with hard advertisements, soft articles are called soft articles.

Second, the characteristics are different.

1, PR Draft: Making suggestions, writing articles and communicating with the media are just a small step in the Great Wall of Wan Li. The content output of PR draft has become the top priority.

2. Soft text: The subtlety lies in the word "soft", which allows users to perfectly combine the content of the article with the advertisement without forcing the advertisement, thus achieving the advertising effect.

Third, the roles are different.

1, PR draft: used for the promotion of commercial marketing.

2. Soft text: it can reduce the advertising cost of enterprises; Can assist seo；; Ability to improve and establish product and brand awareness; Improve website traffic.

Baidu encyclopedia-soft text

Baidu Encyclopedia -PR (Public Relations)