China's food culture has a long history. Today, it is not only the influence of nutrition distribution on health, but also covers rich scientific, aesthetic, cultural and economic values, thus promoting social prosperity and progress.
Under the background that there is no print media that can monopolize a variety of kitchen appliances as advertisers in the domestic market of Guizhou Province, the establishment of Guizhou Cuisine and Cuisine magazine will undoubtedly play a positive role in promoting the development of Guizhou tourism, accelerating the optimization and upgrading of industrial structure and realizing the historic leap of economic and social development. It is of great significance to clarify the concept, establish the status, build the brand, develop the industry and promote the development of Guizhou cuisine.
First, the concept of running Guizhou Cuisine and Gourmet magazine
Keywords: food, fashion, taste, personality;
Good food brings a healthy life.
Second, the purpose of Guizhou Cuisine and Gourmet magazine
Food culture magazines voluntarily ordered by consumers and catering and food processing enterprises;
Show accurate maps of Guizhou cuisine and world cuisine;
A comprehensive information platform of substituting food for treatment.
Third, the running style of Guizhou cuisine and gourmet magazines
Considering the reading characteristics of mainstream readers (wage earners and business owners) of Guizhou Cuisine and Gourmet, Mid-Autumn Festival magazine should be a magazine with vision as the center, search as the guidance and the concept of "happy reading".
(1) The so-called "vision" is a new vision that integrates the relationship among editing, typesetting and advertising in the publishing process with a certain number of pictures as the center.
(2) The so-called search means that according to some changes in the current periodical media, it is necessary to speed up the reading speed of target readers, design columns and edit. "Reading speed" and "reading speed" have become important indicators for print media to retain readers. Under the new reading mode (attention-interest-search-action-sharing), magazines are more about telling readers what to search for (professional multi-station interaction can be established), providing use information in line with their values from the standpoint of readers, and even providing direct services to meet their certain information needs, thus enhancing the brand value of publications and realizing multiple sales.
(3) Features of the publication: based on professionalism, practicality and fashion, it has exquisite design and creative pictures, with a ratio of 6: 4.
(4) Page price positioning: large 16 format, 64 page numbers, full-color printing, price 10 yuan.
Fourthly, the positioning of Guizhou cuisine and gourmet magazines.
Taking cooking as a medium, build a cooking platform in Guizhou Province, vigorously promote food culture and promote the interaction between chefs;
Integrate famous chefs, famous dishes and famous shops in the catering industry in Guizhou Province, collect the skills, techniques and techniques of catering cooking, look forward to the development trend of catering enterprises at home and abroad with keen eyes, reflect the latest trends, and provide all-round and diversified industry information for catering operators, chefs and consumers in Guizhou Province;
Salvage the cultural fragments of Guizhou cuisine in the long river of history, explain the story of each Guizhou cuisine (including Yelang ancient cuisine) in a narrative way, and consider introducing the cultural accumulation of local customs.
On the basis of the above content positioning, the relevant contents of Guizhou wine culture, tea culture and local food processing are appropriately interspersed.
V column settings (except advertising pages)
The plan is divided into five sections: topic, culture, interaction, health preservation and information.
(1) Thematic part
6 page numbers, it is planned to create topics in each issue, such as "The Story of Making Soup" which changes with the seasons, and "The Chef Sitting in the Array" with cooking characteristics, which is more straightforward, people-oriented and attracts readers.
(b) in the cultural column
Tracing the Origin of Famous Cuisine: 4 pages, introducing the most representative Guizhou cuisine and its origin, development, evolution, acceptance and pricing. By telling stories, we can mobilize the participation of catering enterprises. At the end of the article, a brief introduction of these enterprises is attached.
Celebrities and Guizhou Cuisine: 3 pages, 2 cases in each issue, telling the story between historical celebrities or famous leaders and any Guizhou cuisine, such as inspiration from a dish, knowing a confidant from a dish, going through a difficult time from a dish, or favorite Guizhou cuisine, etc. At the end of the article, the pictures and methods of this dish are simply attached.
Celebrity Chef Memories: Three pages, telling the story of how Guizhou chefs learned to cook, how to innovate Guizhou cuisine and how to cook for domestic and foreign leaders or celebrities ten years ago, fifteen years ago and twenty years ago, aiming to let readers know the situation and subsequent development of Guizhou cuisine in that era.
"Famous Ethnic Dishes": 5 pages, a brief introduction to Guizhou famous ethnic dishes, 2 to 3 per issue.
"Gourmet Tour": 4 pages, focusing on the rich and colorful ethnic tourist routes in Guizhou, and introducing the special snacks of various places and scenic spots.
"City, state and local food recommendation": 9 pages, one page for each city and state, briefly introducing the most traditional local banquets or dishes, or introducing famous local restaurants, etc.
Diner's Food Review: 2 pages, collecting comments on Guizhou food and food.
(3) About the interactive plate
"Make that dish": 2 pages. Leaders, celebrities and successful people in their careers are also ordinary people, and they also have relatives and friends. The purpose of this column is to record the story and process of leaders and celebrities cooking their favorite dishes for their best friends, closest relatives and most admired people, with pictures and pictures, and one person in each period.
"The Chef's Story": 4 pages, written by reporters or contributed by chefs, telling the experiences and stories of Guizhou chefs and Guizhou chefs, with resumes and pictures and texts of the chefs' latest dishes, with two people in each issue.
Foreigners and Guizhou Cuisine: 4 pages, introducing the stories, feelings and opinions of foreigners who taste and learn to cook Guizhou cuisine, with 2 to 3 people in each period. At the same time, it interprets and combs China cuisine.
"Private Cuisine": 3 pages, introducing the story and process of local people cooking private cuisine in Guizhou, with two or three people in each period and pictures.
Combination of Chinese and Western: 2 pages, each issue has interesting recipes such as "Guizhou Cantonese Cuisine", "Guizhou Xiangjiang Cuisine" and "Guizhou Western Food".
(4) About health.
Diet Diary: 1 page, introducing the health benefits of diet food with real people and stories.
"Su Dao Ren Jia": 1 page, introducing the concept of environmental protection food health with real people.
Happy Kitchen: 2 pages, presenting simple health dishes developed by chefs, famous artists or ordinary people.
Four Seasons Recipe: 1 page. According to different seasons, several healthy recipes are introduced in each issue.
(5) About the information part.
"Search for Famous Stores": 5 pages, of a business nature, introducing the business philosophy, business model and existing scale of Guizhou cuisine developed and innovated by hotels, restaurants, catering groups or responsible persons.
"Signature dishes": 2 pages, introducing the signature dishes of various restaurants and catering groups, with contact information and location. , at least 12 per issue.
Kitchen Tips: 2 pages, introducing some cooking tips, suitable kitchen utensils, oils, condiments, etc.
"Food Frontiers": The page number that introduces the latest trends and the most concerned focus of the catering industry inside and outside the province.
"Food Fax": a page number that timely disseminates the latest current events, policies and regulations of government industry management departments at all levels.
Detailed rules for cooperation projects
First, the founding purpose
Guizhou Cuisine and Gourmet magazine devotes itself to researching and promoting local cuisines and cuisines in Guizhou, and occasionally introduces new cuisines for readers. At the same time, the magazine held corresponding activities in time to enrich the contents of the journal with professional standards and strive for perfection.
Second, facing the crowd
This magazine is a monthly magazine under Contemporary Guizhou, with a monthly circulation of about 20,000-30,000 copies in party and government organs, major chambers of commerce, major coffee clubs, restaurants and entertainment places and airports, and has a wide readership in enterprises and institutions. The special fixed consumption group of this journal ensures its potential huge market benefits.
Third, the way of cooperation.
(1) The members of the General Association sponsored 20,000 yuan/year, and issued four issues (one page) to recommend four dishes (each dish is presented in the form of pictures and marked with the words provided by a restaurant). Guizhou Gourmet and Gourmet magazine will hold corresponding activities in due course during the action. During the activity, nameplates will be made for board members, and they are cordially invited to participate in the activities.
(2) Members of the Intermediate Council sponsor 50,000 yuan/year, and issue 10 (one page) to recommend 10 dishes in the corresponding journals (the color of each dish is presented in the form of pictures, and the text provided by a restaurant is marked). Guizhou Cuisine magazine held corresponding activities in due course. During the activities, nameplates will be made for board members, specially for them.
(3) Senior Council members sponsor 80,000 yuan/year, and issue 16 (one page) to recommend 24 dishes in the corresponding journals (the color of each dish is presented in the form of pictures and marked with the words provided by a restaurant). Guizhou Gourmet and Gourmet magazine held corresponding activities in due course during its operation, and acted as one of the main exhibitors and event organizers (without any responsibility).
(VIP Council members sponsor 6.5438+10,000 yuan/year, issue 20 issues (one page), recommend 30 dishes or 5-7 kinds of banquets in the corresponding journals, and recommend 3-5 dishes mainly during the banquet. (Each dish is presented in the form of pictures and marked with the words provided by a restaurant). Guizhou Gourmet Gourmet Magazine is in operation. During the event, as one of the main exhibitors and event organizers (at no cost), nameplates will be made for board members during the event, and special exhibition points will be added for them. This magazine will also publicize the members of the board of directors when promoting in other media.