In the production of promotional videos, we need to pay attention to key points such as script production, highlighting key points, camera shooting and dubbing. Among them, the script production should emphasize the artistic style and write commentary that conforms to the art and can conform to the picture. So how to write a script to make a promotional film?

First, the script in the production of the promotional film needs to meet the purpose of the promotional film. Different purposes have different requirements for scripts. If it is a product promotional film that attracts consumers, it must be fashionable and interesting.

Second, whether the script in the production of promotional videos conforms to the characteristics of enterprises should pay attention to the particularity and uniqueness of the script. In other words, this script is only suitable for your own enterprise, and it is not appropriate to put this script on the promotional films of other enterprises. Every enterprise has its own uniqueness and bright spots, and the script should be responsible for excavating these bright spots.

Third, the script in the production of promotional videos should be realistic and can be realized. The implementation here includes two aspects. One depends on the budget of your enterprise. Although some feature films have good scripts, the design scenes are like blockbusters, and your budget obviously can't keep up. What's the use? The script needs to give consideration to practicality and artistry, and realize the maximum value within a limited cost.

Fourth, the script in the production of promotional videos should conform to the corporate brand culture background. We are shooting corporate feature films as well as corporate promotional films, so the overall style must be consistent with the brand background of the enterprise, and we should create feature films from the height of the brand, rather than simply showing the enterprise.