Because our school has been training students who are good at work, not entrepreneurs who are good at creating job opportunities and starting businesses. In fact, there are fewer bosses than college graduates in China at present.
The following entrepreneurial stories illustrate the reasons for college students' entrepreneurial failure:
Xiao Huang, a graduate of Xi University of Technology in 2007, attended the symposium on the implementation of entrepreneurship policy held by Shaanxi provincial government. At the meeting, he put forward the idea of establishing a job-hunting website for college students, which was appreciated and supported by Mayor Chen Baogen. With the encouragement of the mayor, this young man full of entrepreneurial passion quickly improved the long-simmering business plan and set up the basic framework of the future website. But an unavoidable problem is that because I can't write computer programs, the establishment of the website must be completed by professional and technical personnel. Where is the core figure of this technology? After several months of hard work, Xiao Huang had to give up his dream of starting a business temporarily and find a job for others first.
"Insufficient analysis of entrepreneurial conditions is my biggest failure." Xiao Huang summed up the beginning of his failure.
In the last semester of university, Xiao Huang ushered in one job fair after another, and was disappointed again and again. "We are constantly rushing to various job fairs, but it is difficult to find suitable enterprises in the massive recruitment information." In contact with enterprises, Xiao Huang learned that enterprises have similar troubles. Because they don't know much about students, the enterprise just signed the employment agreement through job fairs or simple interviews, but later it was found that the recruited employees were not suitable for the job, which wasted a lot of manpower and material resources. So, he came up with the idea of running an unusual job search website. (The entrepreneurial project is very good! Found the breakthrough point. )
Xiao Huang said that in the website, he will build a long-term and stable contact platform for enterprises and college students. As long as college students and enterprises register, the two sides can get to know each other through this platform, and enterprises can even track the performance of college students during their school days and decide whether to hire them when they graduate.
In the next few months, Xiao Huang began an extensive market survey. He visited more than 20 enterprises and communicated this idea with the person in charge of the human resources management department. The special service content of the website has been affirmed by 70% people. "I will use two to three years to promote the website, attract college students and enterprises to log in and charge some membership fees to enterprises. After three years, the number of clicks has increased to a certain extent, and advertising will become another channel for the website to make profits. In the future, on the basis of continuing to improve the service content of the website, a series of related products will be launched, which is believed to have greater development prospects. " In fact, Xiao Huang has defined the profit model of the website. As for the long-term planning of the website, Xiao Huang said that he has made corresponding plans.
Although he made his own business plan, established a profit model, conducted market research, and obtained financial support from his parents and brothers, Xiao Huang neglected one of the most critical factors in starting a business-building a capable team. Due to the lack of social experience, it is inevitable to be thoughtless and sometimes ignore the most important things. )
"At first, I didn't think it was a problem. There are many people who know the program and will definitely attract such people. " It was not until the later stage of making a business plan that Xiao Huang released information to his friends and only found a high school friend who made a website. "There are too few people. The programming of this website will take at least two years. " Xiao Huang said that at present, there are too few people who have mastered this technology in colleges and universities, and those who have rich experience and ability are unwilling to give up their jobs and start businesses with him. It's like having no right-hand man. The result of Xiao Huang's struggle alone can only be retreat.
"A reasonable business plan, capital and team are the three elements of starting a business, and they are all indispensable. I didn't realize this before. " Xiao Huang felt a little sorry. He said that if someone had given him guidance and reminder, he might not have made such a mistake. "Schools should offer elective courses on entrepreneurship guidance to give certain guidance to college students with entrepreneurial ideas."
At present, Xiao Huang has temporarily put down her business plan and is busy looking for a job. "With several years of work experience, I will continue to complete my entrepreneurial dream. In the past few years, I will establish my own life circle and find the best team to start a business. "
Comments on the first step of starting a business;
Before starting a business, you should have a clear positioning of yourself, which is not only the positioning of your own ability, but also the key to the success or failure of starting a business.
To do something, first look at whether it is legal, then consider whether the economy is going up, and finally see if the team can undertake it. This is a step. But because I was too eager to get this thing done, or the first two factors were too good, I ignored the problem of the last team. In the end, it was this factor that made the project fall short.
Therefore, we must have a clear understanding of the personality characteristics and abilities of partners, which is very important for the core figures of the team to let the right people sit in the right position.