Ke Wenhua, 1972, 1986, from Yinglin Town, Jinjiang City, Fujian Province. 15 years old, dropped out of school to start a business with his father before finishing the second grade. After two bankruptcies, he went to Zhili.
Ke culture, which first arrived in Zhili, quickly found business opportunities in the local area with the natural tenacity of Fujian people. When he found that most of the children's wear industry here still used woven fabrics, he boldly introduced high-grade knitted fabrics to promote the rapid transformation of products from a single category to a full category, which brought brand-new vitality to his industry and helped the local private economy to flourish.
Born with a business mind, Ke Wen continued to observe the market and saw the shortcomings and business opportunities of Zhili Real Estate. As a result, Ke Wenhua soon set foot in real estate, and built six 800,000-square-meter projects within five years, which filled the shortage of high-end configuration of shopping districts and residences in Zhili Town at that time. After that, Ke Wen began to support the children's wear industry, such as clothing accessories and computer embroidery.
Ke culture's entrepreneurial story
In 20 13, Kewen was full of dreams that children all over the world could wear branded children's wear, and founded a brand of children's wear for boys and girls. Although the road to brand is bumpy, science and culture chose to stick to it.
He started another legend with all his savings, 30 years' experience in children's wear industry and the advantages of supply chain. After nearly 10 years of development, the sales network of boys and girls spread all over the country. The number of stores has grown from 166 in the first year to more than 1500 now, and the business types have exceeded 1000, which has been widely recognized by the market and consumers.
Boys and girls are not only one of the brands with the most application of new fabrics in domestic children's wear brands, but also one of the brands with the highest technology content in domestic children's wear brands. 2020-2026 54 38+0 won the annual "Top Ten Children's Wear Brands in China" for two consecutive years and became one of the most popular children's wear brands in the children's wear market in China.
In 2022, under the leadership of science and technology culture, the brand was optimized and upgraded again, and the product line was continuously improved. At the same time, rapid progress has been made in channel management and brand promotion, forming a unique brand influence. Boys and girls company has become one of the largest children's wear enterprises in Zhili in just a few years.
Baidu Encyclopedia-Huzhou Boys and Girls Brand Management Co., Ltd.