The process of product production is more suitable for short video marketing. A picture can say a thousand words, but a 15 second video can express more. If the production process of the product is filmed as a short video to show to potential customers, it is a marketing method using the short video function. Cafes can take the opportunity to show their coffee making skills, and fashion salons can show the transformation process of customers.

Second, show the brand culture.

Short video marketing provides an opportunity to show brand culture and characteristics, and it is easier to stand out from competitors. For short video marketing, brands need to grasp the key points they want to express in a short time, show them to users and convey brand culture. For example, short videos can show fans dynamic catwalk pictures of models, which are much better than static pictures.

Third, brand promotion activities.

Short videos are an excellent opportunity to promote brand activities. Turn the camera to the product and add personalized elements. Matching the corresponding promotional information will definitely improve the conversion rate more than traditional marketing methods. The content of the short video is a dynamic catwalk with clothes, and there will be close-ups of shoes, so that consumers can understand the product information more intuitively, and it is easier to promote consumers' buying behavior together with other promotional information on the webpage. Short videos, especially live coupons, can excite fans, and users can use coupons as long as they take screenshots in time. This kind of coupons that disappear in a limited time can really catch the appetite of fans, and people can't help but keep coupons.

Fourth, benign three-dimensional interaction.

The interaction of short video is very stereoscopic and intuitive, and the function of short video is very suitable for shortening the distance with customers. Users will not only leave messages to interact, but also shoot the same video. When the brand holds an activity to invite users to participate in video shooting, the brand influence will also increase the brand exposure with the second exposure of the user's video.

What are the forms of short video marketing? The global Ivy Bian Xiao will be the first to share with you. If you are interested in online marketing, I hope this article can help you. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.