At first, there were many controversial figures, such as Liu Zhu, a "false mother". This is also the way that Hunan Satellite TV has been speculating on talent shows: in the early stage, it first launched "wonderful" characters that stir up the public's nerves to attract attention, or set off topics for players or judges by subverting traditional alternative images and shocking remarks, and then push the players that they really like after the popularity is gathered. However, this year's "Fast Man Set" hype process obviously failed, and the topic of "Fake Mother" suddenly passed for various reasons (link: Liu Zhu was eliminated from the final). After the controversial figure stepped down, there were not enough strong or popular players to support the stage, and the audience did not buy it. Even if the media want to help Hunan Satellite TV hype, it is difficult to find a topic. The competition ended quietly, and most people's understanding of this year's fast man still stayed at the stage of "fake mother", and the third place in the championship became a "soy sauce" figure.
Reason 2: The competition system is unreasonable. Is the public comment in trouble?
During the "Super Girl" period, fans took to the streets to canvass votes, which made people stunned and became a symbol of the vigorous development of talent shows, and also triggered countless questions about "shady" and "buying tickets". "Fast Man" canceled the short message voting, the competition system was constantly revised, and the proportion of public review became larger and larger, while the unprofessional music of the public judges was always criticized by the audience. According to the rules of the program, the public comment on this kind of "fast man" requires the audience to take the initiative to call to sign up, so it has become a "skill" field for fans of various factions to show Infernal Affairs. Sean, once considered a potential champion, was rumored to be "killed" by fans of other players (link: fans joined forces to kill Sean. ) This unbalanced setting aroused the dissatisfaction of professional judges, and Wu Qixian once complained that he was "overhead" (link: Wu Qixian shelled the competition system).
Reason 3: Too many talent shows are forced to be "conservative"?
In the early stage of this year's "Fast Man", it was hard to come up with a topic that could be hyped-"pseudo-mother tide", but this topic had little to do with singing itself and soon cooled down. "Eighteen bans", "slimming orders" and "anti-three customs" ... Some netizens believe that the successive regulatory orders of the State Administration of Radio, Film and Television on talent shows seem to be an important external cause that makes the programs more and more boring. In order to survive under high pressure, the program design can only be more and more conservative, and the lack of "explosion point" can not attract the attention of the audience and the media. But we can't help asking, isn't the director's ability enough to refine positive and beautiful things into vivid and attractive "highlights"? If you can't make a good program without the "three customs", let it die.
Reason 4: Other types of programs are on the rise. Has the fast man's territory been seized?
When watching entertainment programs, the audience aims at "entertainment". Entertainment should be fun, gossip, pleasing to the eye, and more importantly, fresh: fresh faces, fresh structures, fresh links and fresh topics. However, the annual election, Taiwan show and die-hard "show powder" have all found their own "radish cabbage", and the ordinary audience has been tired of aesthetics. Since last year, dating programs that have sprung up everywhere have seized a lot of market share. Even if they are all talent shows, there are newer and more diversified programs such as China's Got Talent to compete for ratings.
Reason five: it is difficult to attract real talents by making stars.
The original intention of the talent show is to select talents and bring fresh blood to the entertainment circle. But what the mainland entertainment circle lacks is not talents, but a complete star-making industry chain. A few years ago, the draft was in full swing, and there were many topics, but in the end, only a few talented and popular players were caught in the storm of contract cancellation (Chen Chusheng), or were controlled by brokerage companies and became money-circling tools, and there was no long-term development plan. Coupled with the shrinking music market, the popular "Xiuxing" can also raise money by buying concert tickets to improve their social status, while the "mass base" is weak, and they can be familiar with it only by performing "idol dramas" with local flavor.
Reason 6: I only know that the cottage lacks core competitiveness?
China's reality entertainment programs are still in the stage of "shanzhai", including "super girl" and "fast man". Many popular programs used to copy the patterns and scenes of foreign popular programs, lacking originality and imagination. Not only do you copy others, but you also copy each other. When you see a certain type of program with high ratings, it will have a group effect. A few years ago, you participated in the draft. In the past two years, you have taken turns playing blind date. Once copied by imitators, without plagiarism, you will naturally fall into a dead end. In the final analysis, the decline of the talent show represented by "Fast Man" stems from the lack of core competitiveness. Only the spirit of innovation can keep the audience for a long time and make the program last forever.