What is a hand-painted popular poster? POP is the abbreviation of English "point_f_urchase", "purchase" is translated into "purchase", and "point" means "point". The whole sentence can be translated into "point-of-purchase advertisement" and "pre-store advertisement". It is a fashionable and popular new advertising media, and its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops.

The picture below is a typical hand-painted POP.

How to make poster hand-painted pictures How to make poster hand-painted pictures

The characteristic of pop is to invent happiness for everyone! Everyone has an element of happiness in his heart. As long as you are aware of your inner dreams and humor, you will surely become a happy inventor!

Hand-painted pop can be seen everywhere, and its poster design is not limited to supermarkets. We can often see hand-painted POP posters in department stores, book shopping centers, restaurants, fast food restaurants, popular clothing stores and other places. These advertisements don't need elaborate printing and huge manufacturing cost, and sometimes they are divided into a simple hand-painted POP advertisement and written casually, and their effect even far exceeds the decorative POP deliberately made by manufacturers.

How to design a pop poster? Layout design of POP poster

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.

Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.