A diet biscuit named Bobby Rabbit has been heated up on the Internet. Besides being sold on Tmall, JD.COM and other platforms, there are also a large number of WeChat business promotion agents and sellers. Debates and doubts about whether meal replacement products can successfully lose weight and whether it is difficult to refund due to poor sales by agents have also begun to increase. Beijing business today reporter's investigation found that this kind of meal replacement diet biscuit actually only has food permission.

Barbie Rabbit is a brand of Ultron International Group Co., Ltd., which was founded on 20 15. Guangzhou Fensini Biotechnology Co., Ltd. and Ultron Group joined forces to win the exclusive distribution right of Barbie Rabbit in China. At the beginning of the brand launch, it became the top product of mobile Internet sales.

The customer service of Tmall's "food franchise store" told reporters that this product is not an ordinary biscuit, but "used for meal replacement and weight loss, and the effect is very good." At the same time, the product details page of the "food franchise store" is equipped with a video called "Meimei" in addition to several product pictures. The host in the video said that Barbie rabbit products "can break down the fat in food".

In an era when everyone is concerned about health, "health" and "keeping in good health" are relatively easy to gain recognition. Some merchants know their way well, so they have launched cookies with various additional functions. In fact, the US Food and Drug Administration has explicitly prohibited this kind of behavior. According to the provisions of the Food Safety Law, ordinary food shall not publicize or imply the function of treating or preventing diseases. Frankly speaking, functional cookies are not reliable.