"The first case of underwear patent in China" finally settled.
Aolinong is the first private underwear enterprise in Yanbu, Nanhai. Used to be a processing cooperative unit of many internationally renowned brands. Its president, He Bingxiang, is famous for his strict management style and proficient design.
As early as four years ago, He Bingxiang designed a utility model bodybuilding adjusting garment with simple structure, convenient wearing and low cost: the opening of underwear is set on the front, and at least two rows of hooks are set at the opening; The length of the vest extends to the lower abdomen, and the shoulder strap is wider, extending to the lower side of the breast, which better achieves the function of self-cultivation and maintenance. In order to protect the products designed by himself, Mr. He Bingxiang applied to the China Patent Office on August 3, 2006, and on June 9, 2006, China National Intellectual Property Administration issued a utility model patent certificate and granted the patent right.
He Bingxiang's successful design and the launch of a series of body-shaping underwear under Olinon's Beliting brand mark that China's body-shaping underwear has moved from the unattainable first generation to the popular second generation. But not long after, many fake Beletin underwear products appeared on the market, which seriously infringed on Mr. He Bingxiang's patent. To this end, Olinnon took the infringer to court and began a complaint for nearly three years.
After many twists and turns, from February 8, 65438 to February 3, 2003, Guangdong Higher People's Court made a final judgment on the case of Nanhai Aolinong Underwear Co., Ltd. v. four underwear enterprises counterfeiting their patented products, and the judgment demanded that the four defendants immediately stop the infringement and compensate Aolinong Company for economic losses ranging from 500,000 yuan to 200,000 yuan.
Facing the "cloning" crisis, the industry calls for self-discipline.
There is no doubt that underwear has become a branch with the most development potential in China's huge clothing series. However, it is no exaggeration to say that China's underwear industry developed and expanded in the process of "cloning".
Driven by profits, domestic enterprises take foreign brands as the standard board and constantly "smash" their own technologies and designs; Foreign brands simply let domestic enterprises help them do OEM work. This is the basic model of China underwear industry in the early stage of development.
At present, the underwear industry in China is growing at a rate of nearly 20% every year, with annual sales of about 20-50 billion. But so far, even the leading brand Triumph has only sold hundreds of millions, and there is no monopoly brand at all, or even a few powerful brands.
So, are foreign brands not used to the China market, or do local enterprises not understand the body structure of China people? "The root cause is not this, but the' cloning' phenomenon that is common in China underwear industry, which makes it difficult to establish and maintain the brand." He Bingxiang hit the nail on the head.
"Because of the relatively low entry threshold, long-term absence of standards, serious disorderly competition in the industry and weak awareness of independent brands, it directly leads to the embarrassing situation that the overall competitiveness of China underwear industry is not strong." A person in charge of the Guangdong Garment Industry Association analyzed. Therefore, the voice of the industry demanding the introduction of industry standards as soon as possible is getting higher and higher.
The first underwear industry summit held in Beijing from June 25th to 27th seems to show us the dawn of China underwear industry. This underwear industry summit sponsored by China Textile Chamber of Commerce is generally considered to have three characteristics: high authority, wide participation and lasting effect. At the meeting, the formulation of China's underwear industry standards was clearly put forward and discussed for the first time.
Some insiders believe that the convening of this summit actually kicked off the reshuffle of China underwear industry. This person believes that if the industry standards are introduced, the entry threshold of the whole industry will be greatly improved, a large number of enterprises that have long relied on "cloning" for a living will be eliminated, and some enterprises that adhere to the road of independent brands will be greatly developed.
The new product "Bei Liting" went on the market to fight back against plagiarists.
According to reports, Aolinong Company has successfully developed the third generation of "Beliting" healthy and comfortable corrective underwear, and at the same time launched dozens of ordinary underwear products, which were put on the market in autumn and winter. This time, Belle Ting launched nine products, including adjustable vest, advanced adjustable bust, three-in-one adjustable bust, adjustable corset and body corset, which are convenient and free to match. It is understood that an integrated plastic garment needs more than 72 processes and 36 pieces of cutting, which can be sewn according to ergonomic three-dimensional cutting before it can be given to consumers. These nine products include two patented designs, which emphasize the freedom and comfort of wearing. At the same time, anti-ultraviolet shielding agent and antibacterial components are added to the fabric to make it more healthy to wear. Moreover, this month and next month, Olinon will release new autumn and winter products in Guangzhou, Chengdu, Changsha, Urumqi, Henan, Zhejiang and other places.
The third generation Bei liting
At the same time, the new factory built by Olinon in Huang Qi, Nanhai City will also be put into use next year. The new factory covers an area of 30,000 square meters and will become the largest underwear production base in China and one of the largest underwear production bases in Asia. By then, as the first private underwear enterprise in Yanbu, the underwear capital of China, Olynon will move into Huangqi new factory one after another.
He Bingxiang said: Olin spent a lot of energy fighting this lawsuit, not to suppress competitors and hype itself, but to safeguard its legitimate rights and interests.
"If intellectual property rights are not effectively protected, the R&D enthusiasm of enterprises will be hit, and the behavior of' hitchhiking' will become more rampant, which is extremely harmful to the development of the industry." He Bingxiang said, "So, I think Olinnon won this lawsuit, which will play a very good role in promoting the standardized development of China underwear industry."