Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!
The first step of the general process of hand-drawn POP production: collect the content related to activities or products.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Hand-painted POP making tips Practice hand-painted POP orthography or movable type is the basis of a poster. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Mastering several common font decoration methods is the soul of a poster. A good title can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to the layout of typesetting. The simplest typesetting is horizontal layout. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area. The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leaving the four sides of the poster blank is also called the external "air retention" of the POP poster. If there is no air retention, the content written on the poster will be pushed in all directions, which will make people feel suffocated and sultry. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
As long as there are more than two lines (including two lines) in the content, the line spacing should be greater than the word spacing POP, so it is necessary to pay attention to the line spacing of each line of text. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
There are not many colors but a poster, and the theme can be 3~5 colors. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product. For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Generally speaking, the main title of an event poster is more direct, so people can know what the event is at a glance, or the main title is more interesting and the subtitle is more straightforward.
; How to make an illustration poster with coreldraw First, open coreldraw, you should set the size of the poster first, and then you should think about the theme of the poster. For example, if I want to make an environmental poster, I have to have a theme, such as "The earth is our home", which is the theme. If there is a theme, you should conceive the picture according to the theme. Then find the relevant picture material. Of course, for some themes, it is not easy to find pictures that match the theme, and the pictures have to be recreated through ps. How to make a poster design? Recommend several super-easy-to-use tools, even if you design Xiaobai, you can easily make tall posters:
1, maker
Maker () is a super powerful online poster making artifact. I have used it for almost three years. Making posters is as simple as making PPT. Just drag each element onto the canvas, and you can make various posters.
It provides various materials, such as posters, picture books, leaflets, invitations, marketing long pictures and business cards. ......
Basically, you can find everything you want.
For example, the cover of this fashion magazine:
Click on the selected element to edit, and you can drag it at any time like PPT. The operation is really super white
There are many original illustrations and materials to choose from, and you can make tall posters directly on the Internet:
By dragging and dropping, you can put all kinds of original elements into your own design without any copyright risk:
This is the cover picture of the original picture and illustration of the WeChat platform. Although not as good as Ps, it is enough for daily use:
2. Canva- can be painted
Canva is a super global design tool website. Referring to the website template, Xiaobai can also make high-profile posters.
First of all, there are many template materials that can be referenced, and it is enough to basically apply them.
Please click to enter the picture description. If you are not satisfied with the template material, Canva also has free pictures, fonts and plug-in galleries, and you can also make your own tall posters. The following figure shows the effect of combining two templates, is that ok?
Please click on the input picture to describe that there are also many special effects tools available in Canva station, and you can generate tall effects with one click. (For example, let's make the picture above according to the style of Tik Tok. )
Please click to enter the picture description, which is really super convenient. Similar platforms include Ke Fan Fast Map and Fotor Online Design, both of which can achieve similar results. Each platform has its own advantages and can be used in combination.
For example, the matting function of Ke Fan Quick Map is very easy to use, and it is very convenient to matting into material with one key:
Please click to enter the picture description. Of course, if you want to make a higher and more professional poster, I still recommend you to learn the knowledge of graphic design and play with these tools.
Finally, share some design principles:
1, alignment principle
In layout design, alignment can make the visual effect uniform, and the layout looks clear, neat and orderly, which is very suitable for beginners.
In the principle of alignment, it also includes left alignment, right alignment, center alignment and both ends alignment, which can make the picture more neat, clear and orderly.
Example-This poster is aligned to the left:
Please click to enter the picture description. 2. The principle of contrast.
The principle of contrast is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.
For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:
Please click to enter the picture description. 3. Noise reduction principle.
In a poster, except the background itself, generally no more than three colors and fonts are used, which can make the whole poster look more concise and clear, and will not give readers visual pressure.
For example, this poster uses the principle of noise reduction:
Please click to enter the picture description. 4. The principle of blank space.
Blanking was originally a common technique in China's artistic creation, which means that in the artistic creation of painting and calligraphy, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank was intentionally left, leaving room for imagination.
At present, this function is often used in posters and artists.
For example, the following posters all use the effect of the white space principle:
Please click on the input picture to describe how to draw a poster. How to draw a qualified poster Sky Kong Xiao 20 17-04-062372 Everyone has seen a qualified and attractive poster. The five keys are eye-catching, the content is appropriate, the layout is reasonable, the illustrations are consistent and the colors are comfortable. A successful poster will make people notice the title at first sight-interested, and then notice the content at the second sight-so the font should be suitable and beautiful. The following small series introduces a few points in detail. Body part: Title and body 1/3 Step by step look at the main title: it is the soul of the whole POP work and the most important point, so the design must be the most eye-catching and clear, and the decoration should take the greatest effort, but it should not be too complicated. Complex decoration will lead to inconvenient identification and the failure of POP works. 2/3 Subtitle: The finishing touch is to further supplement the explanatory text when the main title is not fully expressed. However, if the main title is not eye-catching and plain enough, it will not make consumers transition from the main title to the subtitle, and it is also a failed POP design work. 3/3 text: it is the text that fully explains the content. Fonts should be readable, and ugly fonts also fail. B works don't need too many words, too complicated. C The most important content is written in the front or the key is to change the color to strengthen writing and attract people to continue reading. The principle of illustration section11is to be relevant to the content of the poster and not to be too presumptuous. But now many posters just draw a few patterns to look good, without leaving blank. Bian Xiao didn't know what to say. Typesetting and color matching 1/2 Common typesetting is from top to bottom according to people's reading style, and from right to left if it is vertical. Bian Xiao is a lazy man. Usually, these two reasonable typesetting can successfully guide readers to read in the order of main title-subtitle-text. Look at the remaining two pictures. 2/2 Choose the color scheme according to the content of the poster. Color matching is reflected in the background color of the poster, the color of the font and the main color of the illustration. Don't use lively and beautiful colors for serious themes, such as orange, blue and black. The choice of diet makes people have appetizing colors, and dark colors often make people turn off their appetite. You can extract colors from life. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.