Hengyuanxiang Zodiac ads: Hengyuanxiang, Yang Yangyang/Niu Niu cattle/penis, the zodiac once said, and so on. The advertisement is loud and repeated, which makes people very unhappy. It is said that the advertisement was complained and was finally withdrawn. 58 City Advertising: Yang Mi endorsed 58 City, "58 City, a magical website", which was broadcast by major TV stations at that time. Is it still ringing in your mind?
The advertisement for Earl's wedding photography: The advertisement words: "Shoot wherever you want, Earl's photography" are repeated, and the picture shows a group of brides and grooms holding pink signs. Melatonin health care product advertisement: two animated grandparents dance in unison. "If you don't accept gifts this year, you will receive melatonin." This advertisement is really persistent. The advertising words haven't changed, nor have grandparents. It's been going on for years.
Design method of advertising words
Clear target audience: First, clear the target audience of advertisements, and understand their interests, needs and consumption habits, so as to determine the most effective mode of communication. Create a fascinating beginning: A good advertising word should be able to catch the attention of the target audience at the first time, so it needs a fascinating beginning. Provide unique selling points: advertising words need to clearly convey the unique selling points or advantages of products, so that the target audience can feel that the products or services can meet their needs.
Use concise and powerful language: advertising words should use concise and infectious language, and avoid using complex vocabulary and sentence structure. Make sure the information is clear and easy to understand: advertising words should clearly convey the main information of the advertisement to avoid confusion or misunderstanding by the audience. Create a unique style: advertising words must have a unique style to stand out from many advertisements, which can be achieved through unique words, sentence patterns or tone.