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How to represent a beverage brand?
Generally speaking, the sales channels of catering agents include supermarkets, grocery stores and wholesalers.

1. First of all, you can go to the brand official website to learn about joining, or call customer service.

2. For agents, because manufacturers usually pay first for delivery, funds are the threshold for entering this industry and choosing brands.

3. Once confirmed, you can conduct offline inspection, go through relevant procedures, sign agreements and so on.

In a city, the sales network of catering agents is huge, so the sales network is also very important, which depends on the accumulation and distribution capacity of the sales network. As an agent, of course, you have to hire a salesman and have considerable transportation.

At the agent level, in addition to setting up a general agent, agents can also set up a first-class agent or regional agent according to the channel model of manufacturers, and cooperate with terminal sellers at the same time. In this way, agents have changed from simple distribution to channel maintainers with management functions. In addition to business management, agents also have many functions such as brand management, promotion management, service docking and financial management.

Extended data:

An agent, also known as a business agent, is the general agent who accepts the entrustment of others to facilitate or reach a transaction for others within the scope of its industry management. It is a kind of business behavior for manufacturers to give merchants a commission to take care of business on behalf of enterprises. The ownership of the goods represented belongs to the manufacturer, not to the merchant. Because merchants do not sell their own products, but sell them on behalf of enterprises. Therefore, "agents" generally refer to commercial units that earn commissions from enterprises.

Authorization to the agent: the principal and the agent sign an agency agreement, authorizing the agent to buy and sell goods or handle related affairs (such as signing contracts and other transactions) to the third party on their behalf within a certain scope. The rights and obligations arising from the agent's behavior within the scope of the principal's authorization have direct effect on the principal, that is, the agent acts in the name of the principal within the scope of authorization.

The agent and the principal belong to the entrustment relationship, not the buying and selling relationship. In the agency business, agents only solicit customers, solicit orders, sign contracts, handle the consignor's goods and collect payment for goods. And earn a commission from it. Agents do not need to use their own funds to purchase goods, nor are they responsible for profits and losses.

References:

Baidu encyclopedia-agent Shang