User basic information includes enterprise information, organizational structure, company characteristics, etc. , which provides great help for us to build the basic framework of users. The basic information of users can also be subdivided according to age, region, occupation, region and contact information. , but also can know the customer's source channel, add time and other information. In addition, we can also judge customers' attitudes and wishes through hidden behavior dynamics, such as a customer opening our published materials and friends circle many times.
Hobby is an important dimension of customer behavior. By understanding customers' hobbies, enterprises can better understand customers' needs and preferences, so as to formulate targeted marketing strategies and improve sales effects.
Characteristics of customer portraits
Consumption characteristics are a very important part of customer portraits, which can help enterprises find high-frequency and high-value customers and better promote and sell related products and services. Consumption characteristics include purchase behavior, consumption price, consumption frequency, brand preference and so on. Through the recording and analysis of consumption characteristics, enterprises can better understand customers' consumption behaviors and preferences, so as to formulate targeted marketing strategies and improve sales conversion rate.
The contents consumed by users mainly include browsing, purchasing, placing orders, collecting, searching for goods, etc. By analyzing users' consumption habits and preferences, we can better recommend or market products for users, thus improving sales accuracy. The purchase decision chain is an important content that we can continue to explore from the user decision chain after establishing the basic user file.