L 'Oré al invited movie stars Gong Li, Michelle monique Rice, Irene, Li Bingbing and Daniel Wu as its image representatives in Greater China, and successfully opened the China market.
Most of L 'Oré al's products belong to international brands, and won the top ten online cosmetics brands in China in the first half of 2009 with its strong competitiveness. 1946 Estee Lauder Company was established in new york, USA, and mainly sells four kinds of skin care products. It is the predecessor of Estee Lauder, founded by Estee Lauder and Joseph Lauder. Now it has developed into the world's largest skin care, cosmetics and perfume company, and is still expanding its business. Estee Lauder also owns other famous brands, such as Clinique, aramis, Barbie Brown, Mark, Original Equipment, Jane, Donna Karan and so on.
Nowadays, Estee Lauder's skin care, make-up and fragrance products have become the best example of the perfect combination of science and art. In view of the company's strict control of product quality and faithful performance of its commitments to customers, products marked with the word Estee Lauder are loved by users in more than 0/00 countries around the world. So Estee Lauder won the top ten online makeup brands in China in the first half of 2009. After more than ten years of hard work and dedication, Mary Kay's brand has won the dependence of consumers and the respect of domestic industrial and commercial circles. The company won the certificate of "2006. 12-2009. 12 national inspection-free product quality" and won the "Best Cosmetic of the Year" award for two consecutive years. Won many honors, such as "Top Ten Enterprises in National Chemical Industry with Economic Benefits", "Top 500 Enterprises in China Chemical Industry" and "Top 500 Enterprises in China Light Industry", and was named as one of "Outstanding Employers in China-10 Company" by Fortune (Chinese) for three consecutive times.
Since Mary Kay entered the China market, in order to compete with L 'Oreal, she has been casting a wide net and building a high wall. Facts have proved that Mary Kay has made some achievements and finally became one of the top ten in the network in the first half of 2009. Shiseido started as a pharmacy, not a cosmetics company. 1872, studying abroad to study pharmacy, Fukuhara Yuxin, a former minister of pharmacy of the Japanese navy, opened his own pharmacy in Ginza, Tokyo, called Shiseido, which is also the first western-style pharmacy in Japan.
Shiseido's brands: Cle de Peau(CDP), IPSA (Infusa), Ettusais (Edusha), CARITA Kaydai, Decleor Siyanli, ole de peau Beaute.
Shiseido's position in most cosmetics stores is not obvious, giving people the feeling that it is not a big brand. Unexpectedly, Shiseido sold well online, enough to enter the top ten online cosmetics brands in China in 2009. After more than 20 years of research and development, BIOTHERM Biotherm finally successfully extracted the organic active factor P.E.T.PTM from mineral springs through patented biotechnology. Now, biotherm biotherm has become one of the three major skin care brands in Europe. It designs different colors for products suitable for different skin types, skin care habits and different needs of different women, so that every woman can get pure and healthy protection.
Biotherm in biotherm makes you clearer when you are caressed by pure spring water, biotherm in biotherm makes you more comfortable when you are embraced by nature, and biotherm in biotherm makes you experience the noblest modern lifestyle-return to purity and nature! The cosmetics business of DHC in Japan started from 1983, and all products were sold in the form of communication. From basic skin care to cosmetics, body care products, hair care products, men's skin care products, baby skin care products and healthy foods. After 30 years' efforts, DHC has become theNo. 1 in the field of cosmetics dissemination and sales, and occupies a leading position in cleansing, makeup removal and moisturizing products.
DHC's brand products have far-reaching influence in the world. As the first natural cosmetics brand in Japan, DHC takes "natural skin care to awaken the potential of skin" as its purpose, adopts pure natural ingredients as raw materials, and does not add any pigments and spices to completely protect the skin from harm. Make-up, perfume, whitening and sun protection, skin care, slimming and so on!
DHC's skin care products have now caused a sensation all over the world. Hubei Corell Company was born in 2007. Focusing on the research and development and sales of professional beauty products, the research of pure plant high-end raw materials as skin care is very unique.
In September 2007, Corell Company was formally established with the registered trademark "Corell". We focus on the research and development of pure plant high-efficiency skin care products, and take Chinese mainland as the market, which has been recognized and loved by consumers.
The company's production base has advanced production equipment and technical force. Keruier's consumers are positioned as senior white-collar workers, intellectual women and women who pursue a perfect and exquisite life. It is Keruier's eternal commitment to bring truly perfect products to women's beauty and happiness.
In 2008, Keruier sold its peak snow lotus whitening products on Taobao, which achieved amazing sales performance and won the title of "whitening champion". So this product has also been included in the top ten. From "no sun, no sun" to "no sun, no window top, bottom setting, whitening and yellowing", and then to "external sunscreen, oral whitening, whitening and sunscreen together" in 2003; From domestic SPF certification to domestic SPF and international PA certification; From the initial concept innovation of sun protection to the perfect combination of the mainstream core concept of sun protection and its own brand advantages. Ding Jiayi has spared no effort to expand the sunscreen market. Every year, it follows the mainstream product concept of the sunscreen market, adopts the latest sunscreen technology, constantly improves product quality, introduces new packaging, and strengthens terminal and advertising promotion, striving to occupy a place in the fast-growing sunscreen market.
Since/kloc-0 founded its brand in 1995, Ding Jiayi has created one sales myth after another in the expansion of skin care products market with its unique patented biological whitening technology-ginseng active cells. The in-depth spread of whitening concept is one of the core advantages of the brand at present. After many discussions, the marketing department creatively put forward the core concept of "external sun protection, internal whitening", and plans to launch it strongly in 2003 with the slogan of "external sun protection, internal whitening, whitening and sun protection together" to cope with the fierce market competition.
Ding Jiayi is one of the famous brands in China. With its strong advertising campaign and excellent products, it has achieved huge sales in China, so it has entered the top ten. "I didn't expect the cosmetics I bought online to make me like this!" Pointing at his face, Xiao Li, who is in her twenties, told the China Youth Daily reporter excitedly. The face is dark yellow, the skin is dry and rough, the pores are thick, and the abscess leaves dark scars, which should not appear on the face of young women, but appear on Xiao Li's face.
Xiao Li told reporters that his previous skin was not like this. As she spoke, she dug up the photos taken in the winter of 2008. "You see, my skin was quite good at that time, not like this ruined appearance at all."
There are many girls in the same situation as Xiao Li. In front of Xiao Li's computer, the reporter saw the "panic" on the faces of several girls. In addition to the same symptoms as Xiao Li, these girls have different degrees of inflammation and pustules on their faces, and some people have obvious redness and swelling.
"We are all harmed by the same cosmetics that claim to be' selling crazy'!" Xiao Li said excitedly.
The "Whitening Champion" who stepped down from the altar
Xiao Li uses Corell cosmetics series produced by Hubei Corell Biotechnology Co., Ltd. (hereinafter referred to as "Corell"-reporter's note).
"More than 100 people in our two QQ groups experienced different degrees of symptoms after using Keruier series cosmetics, among which Keruier Peak Snow Lotus Whitening Essence was the most used." Xiao Chen, also a victim, said. "When everyone first started using it, the whitening effect was very good and the effect was particularly fast, but I didn't expect it to happen in the end." At some point, Xiao Chen lost in memories.
Like her peers, Xiao Chen, who loves beauty, worries about what brand of cosmetics to use all day. If you buy a good brand, the economic level will not support it. Buying a "cottage" brand is afraid of danger.
In March this year, Xiao Chen found a product named "Whitening Champion" on the Internet, and the overwhelming praise on Taobao attracted her. "The price is not very expensive, the evaluation is so good, and it is also a" whitening champion ". This cosmetic looks really good. " Xiao Chen tried to buy a bottle.
I didn't expect this attempt to shock Xiao Chen himself. "It's just a god!" Recalling the scene at that time, Xiao Chen was still very happy. "It took me less than 3 days and my skin began to turn white. Very textured, and the effect is excellent! I have never used such direct cosmetics. " She was glad that she bought the right brand, so she became a loyal user of Keruier.
Soon after, Xiao Chen came across a group number of "Keruier Sharing QQ Group" on a website, and wanted to discuss the use of Keruier cosmetics with other users. However, some sisters in the group told her a bad news. "Many people in the group said that they had a lot of pustules after stopping using them. This is the first time I have heard negative comments on Keruier products. " But Xiao Chen thought that the effect he used was very good at that time. He "has always stubbornly believed that their skin is not suitable."
However, contrary to expectations, Xiao Chen's quiet life didn't last long. An accidental event detonated the "time bomb" on Xiao Chen's face.
At the end of April, Chen Xiaosheng was ill and had to rest at home. Naturally, he had no time to take care of "facial work". But what she didn't expect was that as soon as Keruier was stopped, pustules, large and small, grew on her face. After another day, the skin began to get rough. "It feels like sandpaper."
"Is there really something wrong with cosmetics?" Chen Xiao became suspicious and went to the hospital to ask. The doctor replied that it should be a cosmetic problem and asked her not to use cosmetics for the time being.
On May 4th, Xiao Chen consulted Shumengren, the distributor of whitening essence, on Taobao. The customer service told her that there would be no problem with the cosmetics themselves, and they didn't contain any hormones. You can find the reasons outside the products. The customer service also asked Xiao Chen, "You have been using cosmetics for so long, and now there is something wrong with your face. Do you think it is fair to push the product to us? "
"There are contraband in it."
From the QQ group shared by Keruier, Xiao Chen learned that if she continued to use Saussurea involucrata essence, her skin condition would be improved. Although Chen Xiaoyi didn't want to do this at first, for fear of quenching thirst by drinking poison, in the end, the girl's nature of loving beauty prevailed. A few days later, Chen Xiao began to use Saussurea involucrata essence again. In the process of use, "those white bags and red envelopes will get better gradually."
However, Xiao Chen felt that he could not live in such a shady way, at least he had to find out his own "cause", so he asked his friends in the Quality Supervision Bureau to test whether the whitening essence contained harmful substances.
A week later, Xiao Chen learned that the whitening essence contains chloramphenicol, which is very harmful to human body, and long-term use will lead to sequelae. "In the future, no matter how serious my face is, I dare not use Saussurea involucrata essence again."
It is understood that the Hygienic Standard for Cosmetics issued by the Ministry of Health clearly stipulates that "all kinds of antibiotic raw materials including chloramphenicol are prohibited in cosmetics".
The test results quickly spread in Keruier's QQ group. The sisters in the group reacted strongly. "When contraband was added, everyone was shocked and angry." Many sisters also completely stopped using Corell's products. "Therefore, many people have different degrees of symptoms."
In order to prevent more people from suffering the same tragedy, Keruier, including Xiao Chen, shared many posts posted by her sisters in QQ group, announced the truth about the magical effect of Saussurea involucrata essence, and suggested that many users "stop using it for a week and see the situation". But no matter where you post it, their posts will soon be deleted inexplicably. Only then did Chen Xiao and her sisters know that it was no wonder that they had not seen any negative comments about Keruier before. It turns out that the effect of rave reviews is like this.
Although the life cycle of posts published by Xiao Chen and his sisters is hardly more than five days, fortunately, short-lived news has attracted many users of Keruier, and the original "Keruier sharing QQ group" has evolved into two "Keruier victims".
When China Youth Daily reporter wanted to interview Keruier's buyers outside QQ group, he found that all the buyers' information became anonymous in Shu Mengren's store. Under the demonstration of the group friends of Keruier victims, the reporter found that when buying Keruier products in the "Shu Mengren" store, a dialog box would pop up to the effect that the buyer must be anonymous, otherwise the transaction could not be completed. "After some sisters called on buyers to stop using Keruier for a period of time, we found that the' Shu Mengren' store turned the buyer's information into anonymity."
Of course, during this period, Keruier's victims never stopped to discuss with Keruier's online dealer, but the statement given by the other party did not satisfy them. "Dealers always say that they should solve it well, but in the end they always say that it is not their responsibility." Xiao Chen said helplessly, "The operation of Keruier cosmetics is mainly based on online marketing, and it is impossible to catch a realistic distribution point to negotiate with it."
Until one time, Xiao Chen questioned Corell with his own investigation results, and the other party said that there was no written evidence and it was not credible.
Don't you just want written evidence? Simple. Therefore, QQ group raised funds to send another bottle of Saussurea involucrata essence to Fujian Provincial Center for chloramphenicol detection, and in early July, it obtained a test report, "Saussurea involucrata essence contains chloramphenicol, with a content as high as 50mg/kg". China Youth Daily reporter called Fujian Provincial Center Inspection Institute and confirmed this result.
Seeking justice but getting a "hush money"
With written evidence, Xiao Chen and others are unwilling to study Corell's theory directly. "Who still feels reasonable in the face of companies that constantly shirk their responsibilities, and at the same time continue to public relations websites and delete opposing speeches?" A buyer who asked not to be named told the China Youth Daily reporter.
Since the direct communication failed, some people suggested that we should find the media to expose this matter, and maybe Claire would stop pushing and shoving.
On July 13, a report entitled "Taobao Whitening Champion" Keruier was attacked "appeared in front of the public, but to the disappointment of Keruier's victims, this report did not get the expected effect, but attracted a stronger counterattack from the other side.
At 5: 48 p.m. that day, an article titled "Whitening Champion" appeared on the Internet, and Kreiser encountered "cyber warfare". This article mainly talks about how Keruier "cyber war" cosmetics giants. "The whole article is full of flattery." Xiao Chen said.
But this is really just the beginning. July 15, the top online cosmetics 10 in the first half of 2009 was "born" online. Among them, Krell beat Ding Jiayi and ranked ninth in the list. Who made this ranking? The article writes: "A consulting company with a high reputation in the industry". What company is it? It is not mentioned in the article. There is no mention of the author's name in the article.
During this period, Claire's victims also lived a restless life, and "spies" sneaked in from time to time. "Even once, I found that the QQ number of a Corell staff member who had just communicated with me actually appeared in the group, making everyone in the group stop talking." Xiao Li said that not only that, some victims who dare to say and do things are harassed from time to time by staff who call themselves Keruier, and they are advised not to be "early birds". "How annoying!" This is Xiao Li's personal experience.
The most sad thing for the victims of Kreiser is that they are accused of unwarranted charges such as "extortion" and "entrusting a competitor to hire". "We all have our own work and life. In order to get justice and let users know the facts, we spent a lot of time and energy, but I didn't expect these efforts to be in vain. "
Subsequently, Keruier Company produced two test certificates, one of which showed that Keruier did not detect the prohibited additives in cosmetics, and the other showed that the whitening essence did not contain any chloramphenicol. "We still trust the testing of authoritative organizations, but the problem lies in the testing method." Xiao Chen pointed out that both reports were submitted for inspection by clients, and the victim Kreiser raised questions. Are the tests made by the manufacturers themselves credible? "I don't think there will be any merchants who are stupid enough to take the problematic goods to test."
On July 20th, Keruier posted a customer communication letter on Taobao's "Shumengren" store, in which he wrote, "... From February 25th to June 5th, 2009, the relevant batch of Saussurea involucrata essence contained too much moisturizing raw materials, which caused some people to block their pores and cause acne ...". Seeing this news, the friends of the victims were both happy and angry. I'm glad Corey is finally willing to admit her problem, but I'm annoyed that Corey tries to make things weak by avoiding important things. Whether the essence of Saussurea involucrata contains hormones is the most critical point. However, Keruier didn't mention anything, but used' moisturizing ingredients' as a shield. What kind of moisturizing ingredients will cause pores to clog when they are stopped, but will not clog when they are not stopped? In addition, the production date of Saussurea involucrata essence I tested for the first time was before February. "
Two days later, this customer communication letter was deleted.
However, Claire's subsequent actions made some victims feel more hurt. "At the end of July, Keruier finally released a more sincere refund agreement, but the content inside shocked us." Xiao Chen showed the China Youth Daily reporter the refund agreement. This agreement not only requires the refund applicant to provide personal information such as ID number, but also requires the signature of this paragraph: "I promise that after receiving the refund, I will not pursue any criminal, civil and administrative responsibilities of Corell Company and related personnel, and I promise that I will not make any negative publicity to Corell Company, nor will I disclose this incident to any media or any third party. Otherwise, I will bear the responsibility for breach of contract ... and compensate for other losses. "
"Where is this refund agreement? It is obviously a' sealing fee' contract. " Chen smiled. "In fact, under the current circumstances, enterprises are really weak." Mr. Qi Yuanbo, a spokesman for Kerui, has completely different views on the descriptions of several victims.
"Of course, one thing can't be ignored. Some products of Keruier have a high allergic rate in a certain period of time. It is the obligation of Corell enterprises to be responsible for allergic consumers. The problem now is that there are many consumers who we can't identify as' allergic' and demand compensation from the company. These people neither return goods nor provide corresponding allergic photos, which makes the company in a very difficult situation. " Mr. Qi introduced that Keruier has been trying to communicate with people who call themselves "allergic". "Of course, this also includes those with Chris, but the effect is not ideal." He said that about 80% to 90% of people in the group "don't talk", which makes the identification and compensation of "allergic people" a great obstacle. "I often chat in groups, but many people don't communicate with me."
When asked if Keruier had anything to do with deleting posts, Qi Yuanbo said he didn't know.
So, does Corell's product contain hormones?
"First of all, it must be explained that if the products of the enterprise really have problems, then the enterprise must bear the corresponding responsibilities, but only if there is evidence." Qi Yuanbo said. "The current situation is that there is no corresponding evidence to prove that Keruier's products do have problems."
Regarding the appraisal report produced by the victim of Creel, he replied, "I have only heard of it, but I have never seen it. Many people who call themselves' victims' have not produced any version of this appraisal report. "
"From the available evidence, I think Keruier's products have no hormones." Qi Yuanbo clearly stated his views. "First of all, judging from the materials provided by enterprises, there is no problem. Secondly, I bought several bottles of Saussurea involucrata essence for testing in July, and the final result was that it did not contain chloramphenicol. Even if someone comes up with the test report you mentioned, its authenticity is doubtful. How legal is the test result of unopened cosmetics? "
Finally, a group friend who didn't want to be named told the China Youth Daily reporter: "Indeed, maybe we can't completely prove that there is something wrong with Corey's products, but facts speak louder than words, as we said in the forum before: as long as we stop using Corey Saussurea essence for a week, we can see what the truth is."
"No matter who is right or wrong in the Keruier incident, both parties are actually' illegal' because there is no clear law to follow in online consumption." Jing Linbo, deputy director of the Institute of Finance and Trade of China Academy of Social Sciences, made a joke with the reporter.
But behind the joke, Jing Linbo pointed out the deep-seated reasons for the dispute between online consumers and online stores.
Supervision has become an "invisible person"
So far, online consumption has accounted for a large share of the total consumption in China. Taking 2008 as an example, online consumption accounted for 1% of the total retail consumption. However, behind the vigorous development, the defects of online consumption can not help but make people sweat.
As we all know, the highest standard for online consumers to identify goods on the Internet is not only cheap and fast, but also the credit rating on the shopping platform and the messages of other buyers. But unfortunately, "praise" can be forged, and the phenomenon of "brushing praise" on the Internet is the most obvious example.
According to the relevant person in charge of Taobao's public and customer communication department, the so-called "brush praise" refers to a person who has made many virtual transactions in an online store. After each transaction, the online store scored the best, but the money spent by the online store was returned to this person privately or in other forms. "In fact, it is really good to exchange fake transactions." Perhaps false praise made online consumers buy dissatisfied goods, but consumers can ask for a return. However, in terms of after-sales protection, online consumers have encountered bigger problems.
Recently, Mr. Yang, who bought a laptop in an online mall, encountered such a problem. "The computer was sent to my unit. I want to check it, but the delivery man told me that there are still many goods to deliver, and he can't wait. " Mr. Yang said, but after the deliveryman left, Mr. Yang found that the computer could not be turned on and contacted the online mall. The other party told him that he needed to contact the manufacturer directly. In short, "we don't care." Finally, Mr. Yang had to spend a lot of time repairing the computer.
Of course, many online platforms also have their own after-sales guarantee systems, such as Taobao's "arrival score" and "unconditional return within 7 days".
"But these systems can't fundamentally make up for the after-sales defects of online shopping." Zhao Jingqiao, a researcher in the E-commerce Research Office of China Academy of Social Sciences, told the reporter, "Online consumers are well-deserved gods within the time limit of grading and unconditional return. No online store will give them the cold shoulder, but once these periods have passed, the enthusiasm of online stores will' cool down'. But consumers are not microscopes or laboratory machines. What can consumers see in just seven days for cosmetics, food, medicines and other commodities that can't see the effect in a short time? What should consumers do if there is a problem with the goods outside these 7 days? "
"Or the business brand is hard and the attitude is good, and consumers have spent a lot of effort to get some compensation; Or the merchants have a tough attitude, and the two sides hold their own words and finally go to court. " Professor Jing Linbo said, "In any case, online consumers are actually victims. It takes time to get compensation, which is a small loss, and consumers who have disputes suffer a big loss. Because, no matter in terms of capital, manpower, organization, etc. Merchants have advantages. Online consumers can only post and group at most. Even if they sue in court, there may not be results, so such disputes are often exhausted by consumers. "
"In fact, there are still many defects in online consumption, but the reasons for these problems are not the online consumption system itself. The lack of supervision and management is the direct cause of chaos. Behind the lack of supervision, the gaps in corresponding policies and laws are even more tense. " Professor Jing added.
Policies should not be "restrictions"
It seems to be aware of the lack of supervision. At the beginning of July this year, the Beijing Municipal Administration of Industry and Commerce issued the Opinions on Implementing the Regulations on the Promotion of Informatization in Beijing to Strengthen the Inspection and Management of E-commerce, requiring units and individuals engaged in business activities in Beijing to obtain business licenses according to law.
When Mr. Wang, an online shop owner who lives in other places, heard the news, he couldn't help but frown: Is Beijing going to be like this, and is the whole country going to be like this? If so, should I continue to open an online shop on Taobao? "At most, the online store brought me some pocket money outside of work. If I have to go to the industrial and commercial bureau to queue up, I still don't want pocket money. "
Good development, if the consequence of supervision is to limit development, then is the existence of such supervision still meaningful? "
Professor Jing believes that the government's attempt to supervise is a commendable move, but the supervision policy should not be carried out in a rude way, otherwise it will violate the original intention of supervision.
In this regard, Zhao Jingqiao added that policy attempts should not start from "copying mechanically". "For a simple example, an online consumer in place A complains that the manufacturer of the product is in place B and the distributor of the product is in place C. According to the way of safeguarding rights in real consumption, he should complain to relevant departments. So, where should consumers complain? Which department has the right to accept it? Where does the judgment made by the department have legal effect? In addition, it seems to be a problem to complain to which department. "
"Online consumption seems convenient, but in fact, the links involved are more complicated than actual consumption, and the rights and responsibilities are more unclear. If the supervision method in real consumption is moved to the supervision of online consumption, then either the supervision system manages online consumption without vitality, or online transactions try to bypass the supervision system. " Professor Jing said meaningfully, "You can't bottle old wine in new bottles."
"After such analysis, it is much easier to explain the problem now. Disputes stem from irregularities, irregularities stem from less supervision, less supervision stems from lack of policies, and lack of policies stems from no laws. " Professor Jing analyzed that with the continuous development of online transactions, its own self-discipline function has also been driven to a new stage. For example, Taobao's integrity self-inspection started at the end of July eliminated many "false praises".
"But it turns out that it is difficult to fully protect the legitimate rights and interests of consumers only by the self-discipline behavior of online sales platforms and online merchants. Therefore, it is imperative to formulate an e-commerce law. " Professor Jing finally said.