According to the report released by the market research organization Allied Market Research, the output value of the global yoga clothing industry will reach US$ 33.68 billion in 2020, and it is expected to reach US$ 70.29 billion in 2030, with a compound annual growth rate of 7.8% from 2002/KLOC-0 to 2030.

According to the report, on the one hand, the surge in demand in emerging markets and the sudden outbreak of the epidemic have promoted the growth of the global yoga clothing market; On the other hand, the growth of male yoga practitioners in the next few years will provide new opportunities for the growth of yoga clothing industry, and it is predicted that the male market segment will usher in a substantial growth in 20021-2030.

Men's wear is our least known secret. As early as 20 18, Calvin McDonald, CEO of Lululemon, said that he thought Lululemon could grow into a gender brand, and the male market in the future would bring as much revenue to the enterprise as the female market. According to the sales data, Lululemon's men's wear business has been growing in the past two years.

Not long ago, the "male version of lululemon”vu ori received $400 million in financing and was invested by Softbank Vision Fund. The post-investment valuation will reach 4 billion US dollars (about 25 billion yuan). (Previous related reports: "Men's Wear lululemon" is valued at 4 billion US dollars! The market potential of male yoga is endless)