Internal link, as the name implies, is the mutual link between content pages under the domain name of the same website (the content of one's own website links to the internal pages of one's own website, also called intra-site link). A reasonable link structure in a website can improve the inclusion of search engines and the weight of the website. Compared with external links, internal links are also very important.
The primary purpose of internal links is to improve the overall collection of websites and the ranking of link destination pages, which can significantly optimize the overall traffic of websites. If the turnover of a website is stable and increasing continuously, it means that at least the internal links of this website are handled in place.
There are many methods and principles of internal chain optimization. Here are some methods that are suitable for most websites.
site navigation
Website navigation is the most common internal link. Common website navigation includes top main navigation, breadcrumb navigation, sidebar navigation, bottom navigation and so on. Pay attention to the use of characters in these navigation, which will help search engines to crawl smoothly. Link words in website navigation should accurately and naturally describe the contents of the pages they point to, so that search engines can understand the specific contents of these columns through link words. It's best to have a navigation bar on each page to facilitate search engine indexing.
List page
The optimization of list page is mainly the optimization of column or channel list page. From the content point of view, the list page should conform to the principle of relevance, and the links of the list page should preferably be articles similar to the content of the list page, which will make the content of the list page have a certain theme. For the display form of list pages, it is usually displayed in the form of pages, and a page number link is added at the bottom of the page to guide the search engine to index each page of the list.
related articles
The similar content of related articles will increase the frequency of the main keywords on the page and help to improve the keyword weight. At the same time, related articles can also enhance users' reading experience and let users read more detailed content. In the content page, you can add a list of articles related to the content page at the end of the page, and guide the search engine to grab relevant pages according to these links for indexing. In order to facilitate the search engine to crawl, the list of related articles should not be placed in the JS file, but added to the page content.
Site map
Website maps are usually designed for search engines. In a single page, most of the important pages of the website are included together, which is equivalent to an article index of the whole station, which is convenient for search engines to find and grab this page quickly. It should be noted that the number of links in the website map is not as good as possible, and it needs to be limited to 100 links. If this number is exceeded, the search engine will automatically ignore the remaining links.
Anchor text link
In the body of the article, use keywords to make a link to a specific website. This form of link is called anchor text link. Anchor text link not only has a very high click-through rate, but also has the best effect on website ranking and is one of the best forms of internal link.
The main functions of anchor text link are:
1 to help search engines crawl faster websites.
For search engines, one of the functions of anchor text is to have a guiding role. The reasonable distribution of anchor text in the site will make search engine spiders crawl the website directory faster, similar to breadcrumb navigation, and it is also a manifestation of search engine friendliness.
Step 2 improve the ranking
Reasonable anchor text positioning in the site will make the engine understand the information to be described in the content of the article more accurately, thus improving the ranking of long-tail keywords and increasing the weight of the website. The anchor text of external links will also give the website a high key weight.
3. Improve the user experience
When a user browses a page, the content of the article may not be very useful to the user. At this time, the anchor text plays a guiding role. Through anchor text, users can often find the information they need faster and more accurately. So for websites without anchor text, when users don't find what they need, their common action is to close the page, which also verifies the role of anchor text in the user experience from the opposite side.
It is recommended to add anchor text links manually to avoid automatic addition. Don't have too many anchor text links on a single page, and the anchor text content should be consistent with the target page content.
Summary: If the internal chain of the website is completed, the website will be half successful. A reasonable link structure in a website can improve the inclusion of search engines and the weight of the website. Compared with external links, internal links are also very important.