First, positioning: The first step of circle of friends marketing is to clarify the positioning of circle of friends. For example, when we do WeChat business, it is actually marketing, so we must define our own positioning. You should know clearly what products you sell and what services you provide. For example, if we sell hydrating masks, then your customers are women who love beauty because of lack of water, and your circle of friends is positioned to provide professional help for women who love beauty. Then the content of your circle of friends will develop into the beauty field and shape yourself into an expert in hydrating mask. Only the more accurate your circle of friends is, can you get more accurate powder. You have an accurate customer base and a high conversion rate of product sales.
Second, style: style is a part of your personal brand building. Whether you take a humorous route or a professional and capable route, this style orientation must be determined. Regarding the determination of the style of friends circle, there is an opinion that is determined according to one's own specialties and hobbies.
Third, interest is the best teacher. Do what you want to do. Don't be a boring person, choose a humorous style, tell some old-fashioned cold jokes in the circle of friends every day, and even make yourself unhappy. It is difficult for you to update your circle of friends every day. Users are not interested, look hard. Why bother?
Fourth, the text: the text is the embodiment of the soul of your circle of friends, and the text without soul is worthless. Your circle of friends is full of worthless things. How can we manage our own circle of friends and make money by it? Don't you think? Therefore, the text content of the circle of friends must have a soul and a valuable embodiment to meet the needs of users. Stick to originality, because copying and pasting will not bring you any charm appreciation, but will only lower the level of your circle of friends.
Verb (verb's abbreviation) with pictures: A good circle of friends is composed of good copywriting and good pictures, so pictures are also very important, and pictures and texts correspond, both of which are indispensable. Others will be attracted when they see a beautiful picture, but when they see this picture, many people have used it, and they no longer have any appetite, so not only the words but also the pictures should be original.
Sixth, dynamic: the content sent by the circle of friends every day should be integrated with the elements of interaction and feedback. The so-called interaction is to often engage in activities in the circle of friends and interact with fans. For example, you can engage in a riddle guessing activity, and the prize for answering correctly is the discount of goods.
7. In addition, you can also engage in red envelope activities in the circle of friends. In short, we can interact with fans. The so-called feedback is aimed at the products we sell, and then send some news about the product effect in the circle of friends. For example, if you sell weight-loss products, you can find a successful case of losing weight with your products and send it to a circle of friends to create an inspirational story of great changes in life, love and career of people who have lost weight successfully. Friends circle marketing is actually a marketing story, whose story is good, whose marketing is awesome, and the product conversion rate is relatively high.
The idea of WeChat merchants
Wechat Business Article 5 is the "WeChat Business Spokesperson". Chen Yuxin, CEO of Hanshu WeChat business, put forward "Five Rules of WeChat Business" at the "Jiedu Mask" activity meeting, and called it "V5". Perfecting the red line of "Three Wechat Services" previously put forward has been hotly debated by the industry, while the upgraded version of "Five Wechat Services" goes straight to the three major problems of "three noes, pyramid schemes and harassment" in WeChat services, and defines "what is WeChat services" from the perspective of industry professionals for the first time.
Chen Yuxin said: "The WeChat business misunderstood the information shopping guide mode of social marketing. Wechat business is based on high-quality formal products, while Wechat business builds formal and limited channels, and the more pyramid-like channel levels, the better. It makes a profit by infinitely accumulating pyramid channel levels, regardless of products. Wechat business will be a new commercial civilization and a group consumption that will soon become a trend. I call on my peers to care for healthy growth together. "
What is "V5"? Its text is as follows:
Real demand and guaranteed product quality. Fakes are inferior, have no warranty conditions, and do not belong to WeChat business.
For yourself or your loved ones. Sharing without experience is not WeChat's business.
The information is moderate and appropriate. Harassment is not about wechat.
The channel is at the normal level. Unlimited development of channel-level profit is not WeChat business.
For a better life instead of getting rich overnight. Success and big flicker are not things of WeChat. [8]