China enterprises began to participate in the selection of design awards a long time ago, but it was not until the hype of Internet companies such as Xiaomi and Hammer that design awards became popular in China's scientific and technological circles, and winning a design award became one of the necessary conditions for a new product to go public. On the one hand, design awards are rampant. On the other hand, the pursuit of design awards by so many companies has really promoted the improvement of domestic design level. The product that won the design award is not necessarily much higher than other competing products, but it is certainly not bad. Therefore, the design award is definitely more beneficial than harmful to the development of the industry.

Now let's sort out the basic situation of the main design awards and deepen our understanding of the design awards.

IF design award

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The iF design award, referred to as "iF" for short, was founded in 1953 and is held regularly every year by iF Industrie Forum Design, the oldest industrial design institution in Germany. Germany's iF International Design Forum selects the IF Design Award every year. It is famous for its "independent, rigorous and reliable" award concept, aiming to enhance the public's awareness of design. Its most weighty gold award is known as the "Oscar Award in product design". (A lot of information in this paragraph and later comes from Baidu Encyclopedia).

The awards are divided into three areas: product design, packaging design and communication design. There are many categories in each region, and hundreds of awards are awarded in each region every year, but only a few dozen can win the gold medal in iF design. It can be said that it is not particularly difficult to win the iF design award, but it is better to win the design gold award. Taking 20 13 as an example, 98 1 products won product design awards (if they can be marked), including 50 gold medals; 346 packaging design awards, including 20 gold awards; 83 communication design awards and 5 gold awards; A total of 14 10 winning works and 75 gold medals were won.

In addition, the design talent award for students will not be introduced here.

Work participation process

Registration, submission, selection and lottery. Registration starts at the end of June every year and ends in mid-June, about 10. Sign up early and the fee is favorable. After the registration deadline, you can submit your works, announce the selection results in early February, and then award the prizes in mid-March to start the exhibition.

Expenses and rights and interests

Take 20 19 as an example, which is divided into registration fee and award fee. The award-winning fee for product and packaging design is about 3,000 euros, and the award-winning fee for communication works is about 2,000 euros.

The rights and interests of the winners include products and publicity, iF logo, museum exhibitions, participation in celebration parties, etc. If PS is unwilling to pay after winning the prize, the bonus will be recovered, so it is necessary to prepare the winning funds for the election.

Red dot design award?

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As for the value of the award, each family evaluates it by itself.

Creative design award

The full name of the American Creative Award is the International Design Excellence Award and the American Industrial Design Excellence Award. IDEA is an industrial design competition sponsored by Businessweek and judged by IDSA (American Association of Industrial Designers). This award was established in 1980, and it is mainly awarded to the products that have been sold.

In addition, there are some famous design awards, the basic processes are similar, the industry has a certain influence, and the gold content of the awards is different.

In 2006, the domestic Red Star Award was jointly sponsored by China Industrial Design Association, Beijing Industrial Design Promotion Center, the State Council Development Research Center's New Economic Herald magazine, jointly undertaken by relevant domestic and local industrial design associations, and undertaken by Beijing Industrial Design Promotion Center. In 2009, the Red Star Award signed a strategic cooperation agreement with the German Red Dot Award; 20 10 and 20 12 are mutual recognition standards with Korea Good Design Award and Australia International Design Award respectively. The award is "China's Oscar in Design". The collection of Red Star Award starts from March to April every year, and the final evaluation will be made in September. The red star award ceremony was held on June 5438+065438+ 10. The list of winning products was announced and the yearbook was published.

Japan Good Design Award, commonly known as G-mark, was founded in 1957.

Danish Index Design Award, 1965, established by Danish Design Association.

Taiwan Province Golden Point Design Award

Australian Design Award: Excellent Design in Australia