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What caused Nissan's net profit to drop by 94.5% in the second quarter, and it plans to reduce its product line by 65,438+00%?
Nissan said that the excessive product portfolio has brought tremendous pressure to the company's operations and profits, and the company intends to reduce its product line. Hirohito Nishikawa, president of Nissan Motor Company, revealed that the product reduction will mainly focus on small cars, including datsun models for emerging markets. In addition, Nissan may also reduce the optional configuration of vehicles.

Like its peers in the industry, Nissan is committed to electrification. According to the strategic plan of "M.O.V.E in 2022", by fiscal year 2022, Nissan will launch eight pure electric vehicles based on Nissan Leaf technology to the global market, including a crossover electric vehicle based on Nissan IMx concept car. The annual sales volume of electric vehicles will reach 6.5438+00000.

"Based on the current financial situation, Nissan cannot increase the number of electric vehicles while retaining all existing models." Ed Kim, an analyst at AutoPacific, said. Nissan is not the only company that has drastically reduced its product portfolio. In May this year, Mercedes-Benz told American dealers that some models and optional configurations would be reduced next year. The shift in American consumer preferences has forced automakers to reconsider their product lines.

Honda has taken a similar approach. In May of this year, Honda announced that it would sort out the product line and cut down the subdivision lineup of some models, that is, cut off the number of regional special models and derivative models. Takahiro Kanghong, president of Honda, said that by 2025, the number of derivative products of Honda's global models will be reduced to one third of the current level, and after adjustment, the main force will be placed on global models, such as Civic, Accord, CR-V and Fit.