Hot summer is often the "off-season" of drug retail. How to keep the off-season is closely related to the summer stocking strategy. Reasonable stocking is very important for the sales of summer goods. Too much stocking may lead to unsalable goods, which in turn will lead to overstocked inventory and broken capital chain. Too little inventory can easily lead to product out of stock, resulting in injury and even customer loss.

Commercial and purchasing departments need to comprehensively consider the factors such as storage inventory, time period, demand fluctuation, supply and so on. And make rapid adjustments according to market conditions, business circle characteristics, logistics and distribution. As for the stocking situation of stores, we should always pay attention to it from commodity, procurement and operation departments to regional managers, store managers, store managers and shop assistants. Generally speaking, summer goods should be prepared one month before the arrival of summer, and most chain stores have been preparing summer goods since April. In summer, seasonal products mainly include topical anti-itch and mosquito repellent cream, heatstroke prevention and cooling (honeysuckle dew, herbal tea granules, Huoxiang Zhengqi water, Huoxiang Zhengqi pill, Huoxiang Zhengqi mixture, essential oil, cool oil, Ren Dan, etc. ), itching and astringent body odor, gastrointestinal tract, cardiovascular and cerebrovascular diseases, etc.

According to different types of shops, the emphasis of stocking is also different. For pharmacies in business districts, beauty, slimming and sunscreen products will sell well in this season, and the variety and price range should be calculated according to the scale of business districts, which not only meets the diversified consumption capacity of women, but also will not make the whole similar products appear too much duplication; For pharmacies in residential areas, gastrointestinal diseases, colds, prevention of cardiovascular and cerebrovascular diseases and infectious diseases are the mainstay, and a complete inventory is needed. At the same time, community stores are suitable for ordinary people's daily consumption, and the unit price cannot be too high; Shops in the business district can appropriately launch some beautifully packaged and portable goods.

In the choice of summer commodity brands, Hu Xiaoling, the purchasing manager of Nanning Heming Pharmaceutical Chain Co., Ltd., suggested that three brands should be equipped: high, medium and low. "The brand is well-known in the market, but its gross profit is relatively low; Other small manufacturers are also in this category, but the price space is large, and of course the packaging quality should also be taken into account. For unpopular and expensive goods, you can buy them in small quantities. Not long ago, the customer inquired about the varieties, and suggested taking one or two boxes of goods.