Planning scheme of beauty salon opening activities 1 1. Image preparation
Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.
Second, prepare your mind.
Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.
Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.
Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.
Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. The top part of the display column can show your diploma, photos, posters and honorary certificates. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!
A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates of quality inspection of related products and honorary medals of enterprises can build up customers' beautiful self-confidence, especially certificates issued by national authorities, which will play a great role in attracting customers and selling products.
Relevant information can be downloaded and printed from the company website -R&D organization website.
Fourth, the preparation of goods in the store
Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, bb cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.
Verb (abbreviation of verb) preparation of professional knowledge
This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.
Six, careful planning, to lay the foundation for good activities.
On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, paving the way for the' gift' of the activity. I want to do this project after eye fire treatment, 15 yuan 1 time, and the spa in 20 yuan 1 time, so as to lay a good foundation for the gift of activities, introduce the customers well during the trial operation and see the effect.
It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.
Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined.
Division of labor:
Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): familiar with the activity plan of the day, good at shaping distribution value and having certain experience in pressing orders.
Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, but they make achievements in the afternoon, while there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to maximize the distribution of products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.
Seven. Activity summary
Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of product, but does not buy it, must write it down and continue to do a good job of tracking introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.
Preparatory work for planning scheme 2 of beauty salon opening activities
I. determine the date and duration of the activity. (x month x day)
Second, the form and purpose of opening activities: performing gongs and drums in front of the beauty salon, combining song and dance performances with service consultation, sales of prize-winning products and promotion of beauty salon business projects, enhancing the overall image and popularity of the beauty salon, attracting new customers, stabilizing old customers and increasing turnover.
Third, the theme of the event: big rewards for the opening ceremony, song and dance performances.
Fourth, the reward method: divided into three rounds.
1. First round of lucky draw: Anyone who buys a 88 yuan card on site can participate in the lucky draw. The prizes are as follows:
① 65,438+00% of the people won the final lottery ticket for a free tour of Haiquan Bay in Zhuhai ② Another 90% of the people won the following prizes: nursing project in 300 yuan, nursing project in 200 yuan, steel and porcelain household covers, jewelry boxes, shawls, stainless steel water cups, eyelash curlers or powder puff.
2. The second round of lucky draw is free. All winning customers will participate in the second round of lucky draw.
The third lottery is free. Customers who have won the Korean Tour Lottery have participated in the third round of lottery in various forms, such as scratch music, turntable and lottery box. The advantage of these forms is that they are easy to hold, but the disadvantage is that they are not transparent enough, and many customers will feel unfair.
Then a sincere activity must be grand enough, open and fair.
I like to do activities in my own beauty salon with lottery machines and lottery machines. Customers can press the button to draw a lottery after spending. For example, if there are 100 numbers, and 1 is the first prize, then the winning probability is 1%, and the customer knows it clearly. In this way, customers will feel that their fate is in their own hands, and they will want to try their luck, which is easy to promote consumption. I bought the lottery machine in Qiuxuan, Guangzhou. Interested friends can check Baidu, and the price is not expensive.
Verb (abbreviation of verb) notification form: send a bill and notify old customers by phone.
1, 3~5 days in advance, until the day of the event.
2. Call old customers 3 days in advance.
Six, the determination of gongs and drums, dancers and singers
1, contact the gongs and drums team in advance.
2. Determination of dancers: Consider inviting professional dancers from professional dance schools to perform aerobics, rhythmic gymnastics, disco and other fast-paced dance music. Four to six people is good.
3. To determine the singer, you can consider inviting a band. The band has 1~2 singers.
4, the host to determine
5, beauty salon staff to prepare small performances (1~2, hand exercises, chorus, etc. )
Seven, before the venue is determined (a week ago)
VIII. Preparation of promotional materials
1. Decorate colorful balloon arches in front of the door.
2. Banner of beauty salon: 88 yuan card is a big reward for opening.
3. Prepare leaflets: 1000 copies.
4. Store business card preparation
5. Preparation of vouchers
6. Registration of consumption, rewards and customer information during the activity.
7. Product posters, product manuals, price lists, etc.
Nine, equipment preparation: audio, microphone, background music, color TV for skin tester, power socket for instrument.
X. product preparation, prize preparation 1, sales product preparation 2, prize gift preparation.
XI。 Other preparations: 1, product booth, tablecloth. 2. Lottery box. 3, organize all employees to conduct etiquette, product knowledge training. 4. Organize all employees to learn the plan and master the gift-giving method. 5. Personnel are responsible for division of labor.
Twelve, the day before the event, prepare 1 and hang the banner in front of the door. 2. In-store product display: The main products should be placed in an eye-catching position, preferably in the middle of the product display cabinet. 3. Create a sales atmosphere in the store: post posters, product promotion pop, etc. 4. All staff will study the plan again and carry out pre-war motivation and mobilization with the same commitment.
Detailed rules for implementation on the opening day
I. Personnel Organization
1. The general manager of the activity should be the manager. Responsible for the command, implementation, coordination and problem solving of the whole activity. Master the final interpretation right of the activity. 2. The event host is responsible for hosting the event, mobilizing the atmosphere and explaining the performance.
3. Distribute special activity leaflets.
4. After the customer has finished spending, there will be a special person in charge of the lottery to receive the prize.
Second, the site preparation
1, from 8: 00 to 9: 30, arrange the balloon arch, and check the unfinished details such as layout, product information desk, product booth, skin test desk (power supply and socket), prize desk, and POP placement of landing products.
2.9:30- 10:00, the general commander organized a meeting of department heads, and the hosts, dancers, band singers and other heads coordinated.
3.9:30- 10:30, wake up the lion with gongs and drums at the right time, debug the sound and play the background music.
Third, the activity began
1 and 10: 30, the opening performance begins. (See attached table for the process)
2. During the activity, the host will give a live explanation and ask questions with prizes (beauty salon location, project, characteristics, how many days of the activity, etc. ) and introduce the activities of the day in due course.
3. Consultation will be held at the same time during the activity, and the documents will be delivered continuously on site.
4. During the activity, the activity plan will be adjusted flexibly in time according to the actual situation, and all departments will cooperate closely. This scheme is the most referential and can be flexibly adjusted according to the actual situation.
Attachment: activity flow 1, 10: 30, gongs and drums and lion dance performance 2, 10: 40, host opening 3, 10: 45, ribbon-cutting and unveiling by leaders.
4. 10: 50, Leaders' Speech Square:
5. 165438+ 0: 00, the singer performs and the host opens.
Vi. 1 1: 15. Dance, audience interaction and awards.
7. 1 1: 25, Zhuhai Tour Lottery
8. 1 1: 35, Korea Tour Lottery
9. 1 1: 45, dance performance.
X. 12: 00 Audience participates in the game.
Eleven, 12: 20 singer performance.
Twelve, 12: 30, the activity is over, and the gongs and drums are performed.
Precautions:
First, the host should fully grasp the atmosphere of the venue and use the intermission of each program to mobilize, such as asking questions on the spot and awarding prizes. The content of the question can be the location of the beauty salon, special items, preferential measures for activities, etc.
Second, adjust the scheme according to the site situation.